When the MLS listings are parceled in this manner, it is easy to generate many long tail phrases that can then be optimized
Mesa, AZ (PRWEB) March 24, 2010
Dynamic Page Solutions, a ground-breaking real estate technology company announces the most recent release of the MLS Enhancer. This IDX solution enables real estate agents to gain search engine visibility through the functional integration of MLS database content within websites and, since May, 2009, WordPress blogs.
The emphasis on niche marketing on the Internet is commonly referred to as the “long tail”. REALTORS® now have the power to utilize a technology that wins traffic on a large network of search terms rather than one or two highly competitive terms. Breaking down listings into themed categories that are based on property features is an important factor in long tail optimization. “When the MLS listings are parceled in this manner, it is easy to generate many long tail phrases that can then be optimized,” stated Larry Toppenberg, CEO of Dynamic Page Solutions.
The categorization creates multiple avenues for the listing to be found according to inherent property features. One property can have many features such as number of bedrooms, neighborhood, specific views, etc. Through the manipulation of this data, search engines are given the relevant content to match a person’s query on a specific property type.
Functional integration of MLS listing data differs from typical IDX solutions wherein a visual representation of the listings is provided, but search engine “bots” or “spiders” can see only a link pointing to the primary server that hosts the MLS. With the MLS Enhancer, REALTORS® can take advantage of the MLS database and use it as a resource for rich and relevant real estate themed content. The chief power of this real estate technology is in its ability to generate large, optimized and dynamic websites that capture Internet traffic.
When homebuyers access the site through one of the many doorways created by the long tail search phrases, they are not required to divulge personal information. This serves a two-fold purpose: the buyer retains online anonymity and the right to initiate contact when they’re ready to learn more about a specific property, and the owner of the site has the pleasure of following up with motivated clients who are focused on a specific property and have an intent to buy.
The thematically categorized listings make navigation intuitive. The instinctive structure of the site encourages users to spend more time on the site, which may impact ranking. The presentation of the latest real estate activity and listings add to the unique power of the website technology. Agents are able to showcase their personal listings prominently on the homepage as featured listings.
About Dynamic Page Solutions:
Tech-savvy REALTORS® select Dynamic Page Solutions as their real estate technology provider because of their demonstrable results in building search engine rankings and providing traffic to customers. Located in Mesa, Arizona, Dynamic Page Solutions has the ability to sell and support products at a national level. For more information on IDX solutions and real estate websites visit http://www.dynamicpagesolutions.com or telephone + 1 480 839 0016.