Reality Digital Announces HTML5 Video Support for Its Social Media Platform and API

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Deliver Video-Centric Social Sites and Apps to Any Browser and Mobile Device Without Plugins

HTML5 support enables us to seamlessly port social experiences and deliver online video to Apple iOS and other devices, and enables brands to reach a wider audience while increasing traffic and adoption.

Reality Digital, Inc., a leading provider of white-label social media technology, today officially announced support for HTML5 video in its Reality Digital Opus™ social media platform and social media API. HTML5 video support offers a seamless video social media publishing solution to Reality Digital customers delivering online video content to audiences across browsers and all mobile devices, including the iPhone, iPad and iPod Touch.

“According to Nielson in a study this month, Smartphone penetration is at 28% of the U.S. mobile subscribers market and rising. Consequently, it’s increasingly important for brands to establish and maintain significant presence in all online environments including the mobile web,” said Randy St. Jean, Co-founder and Chief Technology Officer, Reality Digital. “HTML5 support enables us to seamlessly port social experiences and deliver online video to Apple iOS and other devices, and enables brands to reach a wider audience while increasing traffic and adoption.”

Online communities, contest apps and social media campaigns powered by the Opus platform will now serve high-quality video in any online or mobile environment, with or without the popular Adobe Flash plugin, lowering the entry barrier and increasing audience reach while eliminating the need to create multiple iterations of a site, app or video player. The Opus platform will continue to support Flash-encoded video content and players.

Key features of this platform update include:

  •     Standard video encode to multiple container formats including MPEG 4 (.mp4/H.264), Flash (.flv), Ogg (.ogv) and WebM video
  •     Support for HTML5 media tags including video, images and audio
  •     Customizable design skins for the HTML5 video player
  •     Adobe Flash player and video content auto-served if HTML5 is not detected
  •     Future support for RTSP streaming enabling content streaming to mobile devices

Reality Digital Opus is a fully-hosted service that has been on the market since 2005 and includes all software, hardware, support and maintenance. Agencies and developers can build a custom site or mobile app themselves by integrating the Opus social media API. Customers without development resources can opt to have Reality Digital build it for them via the company’s professional services.

HTML5 support comes standard for the Reality Digital Opus platform and API and is available today. To learn more about Reality Digital’s social media platform, please visit http://www.realitydigital.com/opus.html.

About Reality Digital
Reality Digital, Inc. is a provider of enterprise-scale, white-label social media technology. The company's comprehensive family of products and strategic services enable global brands and agencies to socialize digital content and deliver more relevant and engaging community experiences to their customers. Reality Digital provides the building blocks needed for companies to manage, publish, distribute and monetize rich media on the web. Since 2003, the company has leveraged its core expertise in digital video to help leading global brands in media, entertainment, sports, travel and retail to drive brand recognition and deeper community involvement through social media.

Reality Digital has offices in San Francisco and London. For more information regarding Reality Digital, please visit http://www.realitydigital.com.

Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.

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Lawrence Mak
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