We're very excited and eager to give house hunters the freshest and most accurate data possible
LOS ANGELES (PRWEB) July 30, 2007
By increasing MLS listing updates from once-a-day to every 15 minutes in participating metro areas, REALTOR.com now offers house hunters up-to-the minute comprehensive data on new listings, price changes and important property details to help them make better decisions on prospective homes.
"Nothing's more frustrating than going online to research properties and finding you're basing a decision on old or out-of-date information," says REALTOR.com President Errol Samuelson. "With 15-minute MLS updates, consumers now have access to comprehensive information on listings in as close to real time as possible. This means a seller's home will be visible to potential buyers faster and buyers will be able to find new homes or price reductions faster."
While many real estate web sites update listings once a day or less frequently, REALTOR.com began updating listings up to four times per hour so consumer searches yield the most accurate results in the industry. This means the 5.3 million monthly consumers on REALTOR.com will have the edge because they will have early access to new listings, price changes, expanded descriptions and new photos.
"We know buying a home is one of the biggest investments most people make," says Samuelson. "By delivering the freshest and most comprehensive data possible, REALTOR.com is providing consumers with the information they need to make better decisions."
REALTOR.com is currently updating listings from nearly half of the 900 MLS systems across the US multiple times per day. The company hopes to increase the number of properties being updated in 15 minute increments from more than 500,000 every 15 minutes today to more than a million later this year.
When searching for a home, most consumers sort by price range and property features. With the freshest data in the industry, REALTOR.com provides consumers with the full range of listed properties falling within their search criteria, including homes with added property details or price changes announced within the last 15 minutes.
"We're very excited and eager to give house hunters the freshest and most accurate data possible," Samuelson says. "We know stale or old information can lead to missed opportunities and poor decisions. In working with our MLS partners to deliver 15 minute updates, the consumer can be confident that REALTOR.com is the industry's most trusted information source."
Some of the major metro areas that REALTOR.com is pulling data from in 15 minute increments include Washington DC and Baltimore, Atlanta, Orange County, Boston, Memphis, Las Vegas, Ft. Myers, Cincinnati, Northern Michigan, North San Francisco Bay area and the Silicon Valley, and San Jose.
Realtor.com(R), "Where the world shops for real estate online", is operated by Move, Inc., and is the official Web site of the National Association of REALTORS(R). Ranked as the No. 1 homes-for-sale site, REALTOR.com(R) currently offers potential home buyers access to over four million property listings as well as the most brokers and agents to contact. The site also provides REALTORS(R) and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 5.3 million consumers in June 2007(1). Agents and companies have the power to customize the resources of the REALTOR.com(R) Web site to maximize their brand and productivity. The REALTOR.com(R) Web site (http://www.realtor.com) is operated by Move, Inc. (NASDAQ:MOVE).
REALTOR(R) and REALTOR.com(R) are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS(R) and subscribes to its strict Code of Ethics.
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(1) comScore Media Metrix, June 2007