Closeline Settlements Develops New Text2Close Real Estate Texting Technology

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National title company developed an interactive marketing technology that utilizes text messaging and allows buyers to obtain valuable property information instantly via their mobile phones.

Real estate texting technology from Closeline Settlements

Real estate texting technology from Closeline Settlements

Homes that provide instant information to potential homebuyers via a text message have a competitive advantage in today’s difficult and crowded housing market.

Closeline Settlements debuts Text2Close, a new text messaging service that enhances and modernizes the home buying and selling process. This technology is available to real estate agents, mortgage brokers and lenders and provides immediate property information to prospective buyers via text message. A hanging sign rider featuring a unique Text2Close number is placed on a ‘for sale” sign in front of a seller’s home. When a potential homebuyer texts the number from their mobile phone, a return message is sent instantly with detailed information about the home, including price, pictures and listing agent information. A second text message can be sent with mortgage rate and lender information.

“The physical ‘for sale’ sign in front of a home is still one of the most effective pieces of advertising in the home selling business,” said Tanya Themistokleous, Senior Vice President, Marketing and Sales for Closeline Settlements. “Homes that provide instant information to potential homebuyers via a text message have a competitive advantage in today’s difficult and crowded housing market. Not only will this technology help keep homes at the forefront of buyer’s minds, but Realtor® and lender information is also shared with the potential buyer, benefiting all parties involved.”

Closeline’s new technology is boosted by the company’s own dedicated short code texting number. Unlike borrowed or shared short codes, this important feature enables Closeline to fully customize each text message and control the entire process in-house. Additionally, call capture is a great lead source, and the Text2Close technology provides leads to real estate agents and mortgage originators for effective follow up.    

”Closeline’s business model is centered on making us a reliable partner for any mortgage originator, developer or real estate agent and we developed this technology to help give our partners a competitive advantage,” said Themistokleous. “Text2Close technology is the first national program of its kind implemented by a title company.”

About Closeline Settlements
Closeline Settlements was founded in 1993 by attorneys Michael P. Bell and Elliot M. Liss. Since that time, the national title company has grown into a multi state title agency that services more than 40 states. Recognizing that more consumers are turning to technology to fit home buying and selling into their busy lives, Closeline Settlements was the first to develop business-to-business web communication portals for their lender and agent clients as well as electronic settlement systems for home buyers and refinances. Text2Close is the next phase in the development of industry-leading innovation technologies. For more information about Text2Close, please visit http://www.text2close.com. For more information about Closeline Settlements, please visit http://www.closeline.com.

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