We've adopted the iconic image of Rosie the Riveter (used to rally millions of American women to the workforce during World War II) to challenge Realtors - men and women - to 'Get Involved. Get Trained. Get to Work'
Dallas, TX (Vocus) September 9, 2009
The U.S. Treasury Department estimates that in the next 36 months as many as 7 to 9 million American homeowners may face losing their homes through foreclosure. To provide help, the government created the Making Home Affordable (MHA) Program to offer loan modifications and other foreclosure alternatives to homeowners with valid hardships. Many pundits complain that the program is off to a slow start. "America's million-plus REALTORS® are the missing piece to ensure the program's success," says Laurie Moore-Moore, thirty-three year industry veteran and Co-Founder of the ILHM Center for Asset Preservation (CAP). "CAP is issuing a challenge to Realtors to step up and help homeowners in distress."
Fannie Mae is currently training the lending industry to implement the Obama administration's Making Home Affordable (MHA) program which covers the majority of troubled mortgage loans. "However, most Realtors are still doing business and advising homeowners using the old processes and guidelines," said Moore-Moore. "Without realizing it, they are working at cross purposes with the new government programs. Instead, with training, Realtors can be an army of professionals providing current MHA information and up-to-date services for distressed homeowners. Realtors can be the key to saving millions of homeowners from foreclosure."
"Because they are essential to the MHA program's success, CAP is challenging over one million Realtors to join the battle to save the homes and credit of American families." She added. "We've adopted the iconic image of Rosie the Riveter (used to rally millions of American women to the workforce during World War II) to challenge Realtors - men and women - to 'Get Involved. Get Trained. Get to Work'"
Many Homeowners with distressed loans are not responding to their lender's calls or letters. Some lenders are resorting to door knocking to make contact. "Imagine the difference," said Moore-Moore, "if knowledgeable Realtors provided up-to-date information about the Making Home Affordable Program on their websites and in their promotions and referred homeowners to the right resources."
Charles McMillan, President of the National Association of Realtors, wrote in the June issue of Realtor Magazine, "As Realtors, our first goal must be to help people keep their homes. But if a sale can't be avoided, we must help owners sell as quickly and smoothly as possible."
"McMillan is right. Realtors prospered during the housing boom," said Moore-Moore. "Now's the time for Realtors to help with the housing recovery. The CAP challenge: "Get Involved. Get Trained. Get to work." It's the right thing to do."
About The ILHM Center for Asset Preservation (CAP)
"Real help for Homeowners in financial distress"
CAP provides real estate professionals with up-to-date training and information to help homeowners who are in default (or about to be in default) on their home loans. The new CAP Short Sale Success Course covers the critical information Realtors must know about the Making Home Affordable Program and the new processes, rules and paperwork needed for Short Sale success in any price range (special module on luxury short sales). Training is available online. Live training will kickoff at The Short Sale Summit 2009 in Houston (TX) on October 7 and 8. CAP is a division of The Institute for Luxury Home Marketing, an international training and membership organization. 214-485-3000
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