ADDING MULTIMEDIA Bug! Realty Takes Flight in Down Market
New Company Brings a Radically Different Approach to the Real Estate
Industry
CORONADO, Calif. (Business Wire EON/PRWEB ) July 1, 2008 --
Today, there is positive news in the world of real estate as Bug!
Realty® launches
its operations in the United States. Bug! Realty introduces a radically
different approach to residential real estate. By embracing modern
technology and discarding the obsolete practices of traditional
brokerages, Bug! Realty creates a fundamental shift in the business of
real estate.
Bug! Realty was founded by veteran real estate builder, developer and
mortgage expert Kevin Seney, who serves as the company’s
president and CEO. With more than 30 years of experience in the real
estate market—as a buyer, seller and trader—Seney
recognized the industry’s opportunities for
improvement. Bug! Realty offers a better way of conducting business,
daring to move away from traditional models. Instead of “desk
fees” and oversized headshots, Bug! Realty
offers freedom from high overhead costs, as well as an organic
integrated marketing system.
Bug! Realty offers agents true mobility. They work from company-issued, “ladybug”-branded
iPhones and also drive “Bug”
branded Volkswagen Beetles. These tools are the foundation of Bug! Realty’s
marketing platform. With marketing that is constantly working to make an
impression and spread the Bug! Realty name within the community, the
agent’s need for traditional self-promotion
and advertising is eliminated. By embracing modern technology, Bug!
Realty agents are not only able to be more accessible to their clients,
but also enjoy a more balanced lifestyle.
For consumers, the stereotypical agent driving a luxury vehicle and
sporting an expensive suit is replaced with a friendly, approachable ‘Guide’
in casual attire and a fuel-efficient branded “Bug”
vehicle. Additionally, because each Bug! Realty franchise operates
within its specific zip code, agents no longer feel pressured to compete
with members of their own company for business, creating a more pleasant
experience for the client.
“Traditional brokerages are victims of their
own stale brands and outdated business models,”
says Seney. “Today’s
consumers are savvy and cost conscience. They don’t
want to pay for an agent’s self-promotion or
corporate advertising, which does nothing to benefit the consumer. By
eliminating this type of spending, Bug! Realty has created a better way
to do business, one that considers the needs of both agents and
consumers.”
Bug! Realty has launched nationally as a franchise opportunity,
facilitated by Chicago-based industry leader Francorp. Bug! Realty
franchises are available in numerous markets. “We
know we’ve hit the ground running when we
receive daily inquiries from agents who want to move their businesses to
Bug! Realty as well as franchise inquiries from as far away as Turkey
and Saudi Arabia,” notes Seney. “we
are looking to change the way real estate is done around the world.”
About Bug! Realty:
Bug! Realty takes a radically different, modern and fun approach to real
estate, choosing to make the experience enjoyable for agents and clients
alike. By eliminating outdated business practices, Bug! Realty provides
its employees with the opportunity for a balanced lifestyle, while
connecting with and focusing on their clients. To learn more about Bug!
Realty, please visit www.BugRealty.com
or call (888) 4000-BUG.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5721872
See the original story at: http://eon.businesswire.com/releases/realty/real_estate/prweb1067434.htm
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