ADDING MULTIMEDIA Bug! Realty Takes Flight in Down Market : New Company Brings a Radically Different Approach to the Real Estate Industry

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Today, there is positive news in the world of real estate as Bug! Realty® launches its operations in the United States. Bug! Realty introduces a radically different approach to residential real estate. By embracing modern technology and discarding the obsolete practices of traditional brokerages, Bug! Realty creates a fundamental shift in the business of real estate.

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Traditional brokerages are victims of their own stale brands and outdated business models

Bug! Realty was founded by veteran real estate builder, developer and mortgage expert Kevin Seney, who serves as the company's president and CEO. With more than 30 years of experience in the real estate market—as a buyer, seller and trader—Seney recognized the industry's opportunities for improvement. Bug! Realty offers a better way of conducting business, daring to move away from traditional models. Instead of "desk fees" and oversized headshots, Bug! Realty offers freedom from high overhead costs, as well as an organic integrated marketing system.

Bug! Realty offers agents true mobility. They work from company-issued, "ladybug"-branded iPhones and also drive "Bug" branded Volkswagen Beetles. These tools are the foundation of Bug! Realty's marketing platform. With marketing that is constantly working to make an impression and spread the Bug! Realty name within the community, the agent's need for traditional self-promotion and advertising is eliminated. By embracing modern technology, Bug! Realty agents are not only able to be more accessible to their clients, but also enjoy a more balanced lifestyle.

For consumers, the stereotypical agent driving a luxury vehicle and sporting an expensive suit is replaced with a friendly, approachable 'Guide' in casual attire and a fuel-efficient branded "Bug" vehicle. Additionally, because each Bug! Realty franchise operates within its specific zip code, agents no longer feel pressured to compete with members of their own company for business, creating a more pleasant experience for the client.

"Traditional brokerages are victims of their own stale brands and outdated business models," says Seney. "Today's consumers are savvy and cost conscience. They don't want to pay for an agent's self-promotion or corporate advertising, which does nothing to benefit the consumer. By eliminating this type of spending, Bug! Realty has created a better way to do business, one that considers the needs of both agents and consumers."

Bug! Realty has launched nationally as a franchise opportunity, facilitated by Chicago-based industry leader Francorp. Bug! Realty franchises are available in numerous markets. "We know we've hit the ground running when we receive daily inquiries from agents who want to move their businesses to Bug! Realty as well as franchise inquiries from as far away as Turkey and Saudi Arabia," notes Seney. "we are looking to change the way real estate is done around the world."

About Bug! Realty:

Bug! Realty takes a radically different, modern and fun approach to real estate, choosing to make the experience enjoyable for agents and clients alike. By eliminating outdated business practices, Bug! Realty provides its employees with the opportunity for a balanced lifestyle, while connecting with and focusing on their clients. To learn more about Bug! Realty, please visit http://www.BugRealty.com or call (888) 4000-BUG.

MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5721872

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Jana Sanders Perry
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