Google’s new algorithmic updates could make the situation even worse for sites that continue to use unethical SEO strategies, especially when you consider that the Penguin 2.0 changes are expected to have an even deeper impact on sites.
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Toronto, Canada (PRWEB) June 22, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for lawyers looking to maintain or enhance their online ranking after Google updated its “Penguin” search algorithm.
On May 22, Google launched an update to its search algorithm, called “Penguin 2.0.” The new version of Penguin is designed to penalize web sites that utilize questionable or "black hat" tactics to boost search rankings. Penguin 2.0 comes a little more than a year after Google unveiled its first round of spam-fighting algorithm changes. (Source: Cutts, M., “Penguin 2.0 rolled out today,” May 22, 2013; http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/.)
A large majority of web sites that used manipulative search engine optimization (SEO) techniques saw their rankings plummet after Penguin 1.0 was implemented, according to Numero Uno Web Solutions. One poll showed that 94% of Google Penguin 1.0 victims have yet to fully recover from the first algorithmic updates. (Source: Search Engine Roundtable press release, “94% Of Google Penguin Victims Did Not Fully Recover,” January 2, 2013; http://www.seroundtable.com/google-penguin-poll-16162.html.)
“Google’s new algorithmic updates could make the situation even worse for sites that continue to use unethical SEO strategies, especially when you consider that the Penguin 2.0 changes are expected to have an even deeper impact on sites than the original version of Penguin did,” said Marco Reuter, business development manager at Numero Uno Web Solutions.
For law firms concerned about how Penguin 2.0 could impact their ability to rank higher on Google, Reuter says there are a number of different strategies to consider. First and foremost, he believes it’s important to develop high-quality content; brands that create content that people find useful and want to share shouldn't be negatively affected.
It’s also important to know who is linking to your site, says the Numero Uno Web Solutions expert. Links are important, because they help gauge a site’s popularity. When Google finds a legal web site with a number of links from other trustworthy sites, it decides the site is well-maintained and should be rewarded with a higher ranking.
“It’s also important for law firms to promote their brand through various social media channels," Reuter adds. "Doing so will not only significantly increase brand awareness, but also increase the chances of others promoting the organization, both of which will help a lawyer's web site become more discoverable online and rank higher on different search engines.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).