Duluth Timber Company Provides Reclaimed Wood for NBC's Studio Coverage of the Vancouver Winter Games

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NEW YORK – February 25, 2010 – Duluth Timber Company was selected to provide reclaimed wood to NBC during the network’s coverage of the Vancouver Winter Games from Vancouver, February 12-28. The announcement was made today by Kim Jennings, Production Designer, NBC Olympics, and Brandin Sears, Manager, Duluth Timber Company.

Installing NBC's wall of reclaimed redwood from the California wine tanks.

All three types of wood from Duluth Timber had just the character we wanted. The grains are fantastic, and the quality of the wood is so wonderful.

NBC’s coverage of Vancouver Winter Games airs from a set featuring reclaimed old-growth wood. Duluth Timber Company provided NBC with redwood reclaimed from wine tanks and old-growth Douglas fir from a Vancouver warehouse.

One set piece is a 1,000-square foot wall of wine-barrel redwood Duluth Timber reclaimed from Blossom Hill Winery in Hollister, CA. Dreamer Productions’ Jesse Joslin and the NBC crew milled the old staves, darkened them, and applied them in perfect ribs. Like wide-wale corduroy, it forms a soft, rich surface on set.

“All three types of wood from Duluth Timber had just the character we wanted,” Jennings said. “The grains are fantastic, and the quality of the wood is so wonderful.”

In addition to premium tank stock, Duluth Timber provided Douglas fir reclaimed from a warehouse in Vancouver’s now-fashionable Yaletown neighborhood. Just one of these old-growth timbers yielded dozens of half-inch slices, milled paper-thin as cladding for NBC’s truss system.

“We have some amazing spans we did with that lumber,” Jennings said of the slices. “I think our longest one was 19 feet, and it’s 22 inches wide, all out of one piece.”

“Reclaimed wood is sought after by architects and homeowners for the same reason Olympic designers opt for it,” says Duluth Timber’s Brandin Sears, manager of the company’s timber yard in Edison, WA. “The old wood is completely stable, so joinery holds tight and designs stay true—all while recycling the planet’s best old-growth wood.”

NBC has broadcast 11 Olympics, the most Olympics broadcast by any network. NBC surpassed ABC’s 10 Olympics with the 2008 Beijing Games, the most watched television event in U.S. history with 215 million viewers.    

The 2010 Vancouver Games mark the sixth of an unprecedented seven consecutive Olympic broadcasts by NBC Sports. The impressive streak began with the 2000 Sydney Games and continues through the 2012 London Games. NBC has broadcast eight of the last 10 Olympic Games, both summer and winter; Vancouver will mark the ninth out of the last 11.

Duluth Timber Company has been “logging the industrial forest”—the company motto—for over 30 years.

Headquartered in Duluth, Minnesota, with a yard just across the border from Vancouver in Edison, WA, they reclaim and remill wood from throughout North America. All of their wood is certified as 100% recycled by the Forest Stewardship Council (FSC).


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