"There’s no doubt that Book Day has become a real phenomenon in recent years, with more and more children choosing to dress up as their favourite literary characters."
Wickford, UK (PRWeb UK) February 23, 2011
AllFancyDress, one of the leading online discount fancy dress stores are set to make record sales this year for World Book Day. Sales have been steadily rising in the run up to the school event, with February estimated to be a great month for business as interest in Book Day fancy dress costumes and accessories has dramatically increased.
Matt Foden of AllFancyDress commented: “It’s a great way for children to really engage with books, and it gives them an opportunity to really inhabit their favourite characters. Its also great fun for them!”
With sale figures set to reach an all time high, expectations for next year are sure to be high with popularity set to strengthen in schools across the country
http://www.allfancydress.com is one of UK’s leading online discount fancy dress retail outlets that not only supply an enormous range of costumes and accessories including Book Day Costumes, but also a personal party organising service.
The company has an outstanding reputation for quality of products and excellent customer service, offering fancy dress costumes for all ages and sizes. Their extensive range includes babies, toddlers, childrens, teens, adults, plus sizes and even pets.