Fan Cans provide a branding opportunity unlike any other at stadiums, motor speedways, and other venues. Unlike traditional sponsor signage, fans interact with Fan Cans, increasing brand activation. The exposure value is high, and sports fans really love and use the product, giving the bottom-line numbers for the sponsor's and team's recycling efforts a nice boost.
Baltimore, MD (PRWEB) April 30, 2009
Coca-Cola North America recently began utilizing Fan Cans -- the innovative line of sports-themed recycling bins-- to support its "Give It Back" recycling program with the Washington Nationals Baseball Club. More than 100 colorful bins with lids shaped like baseball batter helmets have been placed throughout Nationals Park in high-traffic areas to ensure fan usage. Fan Cans support the sustainability efforts of corporate sponsors and sports teams nationwide by catching fans' attention and making it fun to recycle bottles and cans.
"Fan Cans make it easy for sponsors to link their brand with the green movement, while also connecting with sports teams and their fans," explains Stephen Wolford, president of Fan Cans, LLC. "Fan Cans are easily placed in areas with frequent fan interaction, such as entrances, exits, concession and branded hospitality areas, club suites, gift shops -- high traffic locations that create more green brand impressions. Our recycling receptacles can be produced in any color and branded with any team and corporate sponsor logos, plus they're designed to accept only bottles and cans, making the recycling collection process cleaner and more efficient."
The Fan Cans at Nationals Park feature the team's colors and logo on lids shaped like baseball batter helmets, while the body of each bin is sheathed in Coca-Cola's "Give It Back" campaign graphics - an eye-catching design intended to increase collection of empty recyclable bottles and cans.
The Fan Cans full product line is comprised of recycling and waste receptacles with lids shaped like baseball batter, football player and motor sports driver helmets. Fan Cans utilize up to 50% post-consumer and industrial plastic, are highly-durable for expanded service life, and are 100% recyclable at the end of their life cycle.
Wolford concludes, "Fan Cans provide a branding opportunity unlike any other at stadiums, motor speedways, and other venues. Unlike traditional sponsor signage, fans interact with Fan Cans, increasing brand activation. The exposure value is high, and sports fans really love and use the product, giving the bottom-line numbers for the sponsor's and team's recycling efforts a nice boost."
About Fan Cans, LLC:
Fan CansTM, LLC is a Maryland-based company that has designed and patented sports affinity recycling and waste receptacle lids. Nominated in 2009 for the Baltimore Business Journal's ''Green Entrepreneur and Green Product of the Year,'' Fan Cans has a strategic manufacturing relationship with Toter, Inc.
For more details, please visit http://www.fancans.com.