Red Base Interactive Launches a New Decision-Maker Database for Marketers Targeting the Higher Education Vertical

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B2B contact database company, Red Base Interactive, added a new product to their inventory of decision-maker databases for B2B marketing campaigns; Red Base has made available a database of 80,000 key personnel at US colleges and universities for the execution of all types of marketing initiatives – from cold-calling to email marketing.

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We’re responding to the increasing client demand for more higher education decision-maker contacts to facilitate effective market penetration in this tough vertical.

Marketing to decision makers within the higher education vertical can be challenging. It’s unlike sales prospecting within corporate America where the title on a prospect’s business card reveals a lot about their position. Within colleges and universities, often staff members have titles and job functions which can be notably ambiguous. The result is that when higher education contact data is purchased, the buyer may be left unsure if the targets really fall in their range of prospects. In addition, there simply isn’t as much contact data available for higher education staff as in other more common verticals – and what is available is relatively expensive.

But there is a solution. Red Base Interactive is now offering a pre-packaged, flat-rate database of 80,000 key decision-maker personnel at colleges and universities in the United States. Any company that targets this tough-to-reach market now has a tool that they can use for broad-based marketing to penetrate the higher education space and reach potential buyers that they never would have guessed were prospects by their title alone.

The contact list comes complete with email, phone number, and physical address for execution of all types of marketing campaigns. The database is not a rental list but becomes an asset to the purchaser and can be used for these marketing campaigns many times over. It presents huge value at a low cost to companies marketing their goods or services to higher education institutions – such as education technology companies, document management services, and others.

As an added value, Red Base customers purchasing the higher education database will have access to special incentives offered by parent company, SalesStaff LLC, through their brand SalesStaff EDU, which provides demand generation and appointment setting services within the Educational Institution market.

“Red Base Interactive has developed several decision-maker databases which are helping marketers find their target audience,” says David Balzen, CEO of Red Base parent company, SalesStaff LLC. “We’re responding to the increasing client demand for more higher education decision-maker contacts to facilitate effective market penetration in this tough vertical.”

About Red Base Interactive LLC
The primary focus of Red Base Interactive is to provide accurate contact information for today’s key leaders and Decision-Makers with C-Level, VP-Level, and Director-Level titles. For many years, Red Base Interactive has provided a comprehensive solution to marketing executives that allows them to connect with a relevant audience. For more information, visit http://www.redbaseinteractive.com or contact by phone 877-469-1503 or by email info(at)redbaseinteractive(dot)com.

About SalesStaff LLC
SalesStaff is a premier provider of appointment setting and demand generation services for business-to-business companies. For more information, visit http://www.prosalesstaff.com or contact by phone 888-591-8022 Ext. 333. To schedule an interview with David Balzen, please contact 888-591-8022 or by email at info(at)prosalesstaff(dot)com.

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Garrett Hollander
SalesStaff LLC
888-591-8022 370
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