By building a strong relationship with our local community, the firm is able to better identify local customer needs. If we know what our customers want, then we are more able to deliver them the service that they require
(PRWEB) April 18, 2013
Last week, New York based sales and marketing firm Red Ten NYC announced that their ‘Local Markets’ Strategy, which focuses on improving the companies knowledge of their neighbouring community and their buying behaviour has boosted sales by 2%. "Its in the early days," said a spokesperson for Red Ten NYC, "A new strategy which centres on the idea of helping our local community was introduced on 1st March 2013. After 30 days we have seen a significant improvement in customer acquisitions numbers."
Red Ten NYC have found that through the establishment of their ‘Local Markets’ Strategy, the firm has not only boosted sales by 2% but has built a stronger company culture and improved relationships with customers, which has ultimately made their business more successful.
This business strategy adopted by Red Ten NYC, has been tried and tested by other well know companies. One of the best examples is Ben & Jerry’s Homemade, an ice cream company based in South Burlington, Vermont. During the early days of the company, they invested a great deal in building strong relationships with the local community, by hiring everyone from dairy farmers to artists to help grow their company brand.
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"By building a strong relationship with our local community, the firm is able to better identify local customer needs. If we know what our customers want, then we are more able to deliver them the service that they require," said a spokes person for Red Ten NYC. "This will ultimately result in more customers being acquired, more sales being made and more success for the firm." And after only 30 days, this business strategy - used by Ben & Jerry’s Homemade and Red Ten NYC - has resulted in increased sales for the firm. Red Ten NYC has since been announced as the top performing American outsourcing brand due to their boost in the number of sales. "Being deeply involved in our local community and delivering what they require, is integral for the long term success of Red Ten NYC," stated a spokesperson for the firm.
Due to the fact that Red Ten NYC have recently expanded into two new markets; Dallas and Boston, the firm wanted to employ this business strategy to ensure that their rapid growth would not affect the quality of the outsourcing service they provide. "The firm is still very excited about our recent expansion into Dallas and Boston. We did not want this excitement to take away from the service we provide to our clients and our customers. This is why we employed our ‘Local Markets’ strategy" said a spokesperson for Red Ten NYC.
It has since been proven as a huge success, even more than the firm could have hoped for. "Not only has this strategy ensured that the service we provide is still of a high quality, but we have also managed to boost sales and been named as the top performing outsourcing brand in America" added the firms proud spokesperson.