Brickfish Named "Red Herring Global 100" Finalist

Brickfish®, the social media advertising network, today announced that it has been selected as a Finalist of the Red Herring 100 Global Award. Red Herring 100 winners and finalists from North America, Europe and Asia of the last three years are eligible for this coveted award. The Red Herring editorial team deploys a detailed process to whittle down a pool of 600 eligible, promising companies to the 200 finalists of this global award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. The finalists, elite executives and venture capital leaders will celebrate the Top 100 Privately Held Companies from around the world in San Diego from January 14-16, 2009.

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Quote startSince our inception we have worked to revolutionize online marketing, to help brands engage with their consumers in a highly effective way, and to track that interaction to educate brands on consumer behavior. Being selected as a Red Herring Global finalist is a great testament to what we have created so far.Quote end

SAN DIEGO (PRWEB) December 30, 2008

"We are thrilled and grateful to have been chosen for this industry honor," said Nichole Goodyear, Brickfish president/CEO and co-founder. "Since our inception we have worked to revolutionize online marketing, to help brands engage with their consumers in a highly effective way, and to track that interaction to educate brands on consumer behavior. Being selected as a Red Herring Global finalist is a great testament to what we have created so far."

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.

The company has powered campaigns for some of the world's premier brands, including Samsung, Kodak, Clinique, Origins, Intuit and Parfums Givenchy, which generated between 125,000 and 1.3 million branded engagements per campaign. Brickfish uses a Cost Per Engagement® (CPE®) model in which advertisers only pay for actions taken with the brand.

For more information about Brickfish, please visit http://www.Brickfish.com/company.

About Brickfish®

Brickfish®, a leading social media advertising network, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email, and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement® (CPE®) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched successful campaigns for some of the world's premier brands, including Kodak, Nike, Samsung, Coach, Givenchy, The North Face®, Intuit, Qualcomm, and more.

About Red Herring

Red Herring is a global media company, which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at http://www.redherring.com.

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