Greystripe Wins Red Herring 100 Global Award for Advertising-Supported Take on Mobile Content and AdWRAP Catalog Platform: Creator of the First Mobile In-Game Advertising Network is Chosen as One of the Top Technology Start-Ups in the World

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Greystripe, the largest distributor of ad-supported mobile games and applications and the creator of the first mobile in-game advertising network, announced today that they have been selected as a Red Herring 100 Global Winner, placing them amongst the top 100 technology start-ups in the world.

At Red Herring, we scour the industry to identify the best and brightest technology companies that are transforming the current markets and creating new ones

    Red Herring 100 winners and finalists from North America, Europe and Asia over the last three years were eligible for this award. The Red Herring editorial team used a very competitive process, evaluating both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy and ecosystem integration, to whittle down this pool of 1800 eligible promising companies to the 100 winners of this first-time award.

"At Red Herring, we scour the industry to identify the best and brightest technology companies that are transforming the current markets and creating new ones," said Alex Vieux, Red Herring Publisher. "The Red Herring 100 is our annual list of the most promising private companies. Like Google, eBay, and other previous Red Herring 100 alumni, these 100 have the potential to become the next titans of technology."

Greystripe was selected for their leadership in mobile advertising and for their AdWRAP Catalog Platform which is driving the company's global growth. The Platform enables operators, mobile Web sites, Internet portals, wireless operators, and social communities to distribute Greystripe's catalog of over 800 free and ad-supported mobile games from publishers like Vivendi Mobile Games, Hands-On Mobile, and Digital Chocolate to their users. Based on standard and open web technologies, the Catalog Platform easily scales to serving millions of downloads per day and is currently powering over 20 partners.

"We are honored to be recognized by Red Herring and to have been chosen from a competitive field of successful start-ups from around the world," said Michael Chang, CEO of Greystripe.

The winning companies were announced and celebrated at the Red Herring Global event in Seattle, WA earlier in December.

About Greystripe

Greystripe is the world's first ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 90 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal, through the mobile web (, and through its 20 AdWRAP Catalog Platform partners. Greystripe was named the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at

About Red Herring

Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology research, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit

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Jenna Britton
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