Red Capital's Jonathan Lim Wins Readers’ Choice in TIME, FORTUNE, Shell Competition Energy Storage is Prerequisite for Sustainable Urban Future

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Red Capital Markets, LLC Intern Selected as Reader's Choice Winner of Energy for Tomorrow Global, graduate essay competition sponsored by TIME, FORTUNE and Shell.

Jonathan P. Lim, Fixed Income Investment Banking, Red Capital Markets, LLC

Mr. Lim’s dissertation, Powering the Future with Energy Storage”, focused on the need for an efficient method of storing large quantities of electricity produced in off-peak hours.

Red Capital Markets, LLC (MEMBER FINRA/SIPC), the investment banking arm of comprehensive capital provider RED CAPITAL GROUP, LLC, is proud to announce that Jonathan P. Lim, a colleague in the firm’s Columbus, OH headquarters, was named the Readers’ Choice winner of the Energy for Tomorrow global essay competition sponsored by TIME, FORTUNE and Shell.

The competition invites graduate students from top business, environmental, public policy and engineering schools from around the world to discuss energy innovations in the urban environment and how this will affect consumer behavior.

Mr. Lim’s dissertation, “Powering the Future with Energy Storage”, focused on the need for an efficient method of storing large quantities of electricity produced in off-peak hours. If such storage capabilities existed, Mr. Lim contends, power-generating facilities could build an inventory of electricity created during low demand hours in order to smooth electricity production through a process similar to Toyota’s Lean Manufacturing strategies.

In his paper, Mr. Lim identified the need to store energy efficiently as a prerequisite for any sustainable urban future and suggests it is more essential even than other touted “ideal” solutions such as harnessing solar/wind energy or developing efficient transportation. To read more on the Energy for Tomorrow competition and to see Mr. Lim’s winning submission, please visit:,31909,1977537,00.html.

Mr. Lim joined Red Capital Markets, LLC in May 2011 as an Intern in the Fixed Income Investment Banking group. He is an M.B.A. candidate at the University of Michigan, Ross School of Business, where he is concentrating on finance and strategy. He did his undergraduate work at The Ohio State University, where he earned a Bachelor of Science in Economics. Mr. Lim currently serves on the Board of Directors for the March of Dimes in Ann Arbor, Michigan. He also serves on the Board of Directors for, online bicycle-parts retailer based in Irvine, California.

RED CAPITAL GROUP, through three operating companies, provides debt and equity capital to the multifamily, student and seniors housing, and health care industries. Red Mortgage Capital, LLC is a top Fannie Mae DUS® lender for both Multifamily and Seniors Housing, the nation's most active FHA Multifamily/Seniors lender (MAP- and LEAN-Approved), a national Freddie Mac Seniors Housing Seller/Servicer, an active financier of Critical Access, community and rural hospitals, and services approximately $14 billion of income property mortgage loans. Red Capital Markets, LLC (MEMBER FINRA/SIPC) is a leader in the trading and distribution of Fannie Mae and GNMA Project MBS and the underwriting of developer-driven multifamily housing bonds, and is remarketing agent for $1.5 billion in variable rate demand tax-exempt and taxable housing and health care bonds. Red Capital Partners, LLC delivers proprietary debt and equity to the multifamily and health care industries and provides asset management services for RED’s proprietary debt and equity investments.

RED CAPITAL GROUP is headquartered in Columbus, Ohio, employs more than 200 and maintains ten offices nationwide. Since 1990, the bankers of RED CAPITAL GROUP have provided over $46 billion in taxable and tax-exempt first mortgage debt, mezzanine level capital and equity to multifamily, seniors housing, health care, and other real estate properties nationwide. RED CAPITAL GROUP is a subsidiary of ORIX USA Corporation.
About Our Parent Company ORIX USA Corporation
ORIX USA Corporation (, the U.S. subsidiary of ORIX Corporation, is a diversified corporate lender, finance company, and advisory service provider with more than $5 billion in assets and an extensive portfolio of credit products and advisory services. ORIX USA is headquartered in Dallas, Texas and has approximately 1,200 employees worldwide.

About ORIX Corporation
ORIX Corporation ( was established in Japan in 1964 as Orient Leasing Company and today has diversified and expanded into a publicly-owned, multifaceted multinational financial services organization with assets of over $100 billion. ORIX Corporation is listed on the Tokyo (8591) and New York (IX) Stock Exchanges and operates in 27 countries worldwide providing a full range of financial services including Corporate Finance, Leasing, Real Estate Finance, Asset Management and Investment Banking.

Red Mortgage Capital, LLC is a licensed FHA MAP and FHA LEAN lender.
DUS® is a registered trademark of Fannie Mae.


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Linda Mackov