it’s time to look beyond these conventional forms of marketing, advertising and sales and seek alternate options...
Wall St, New York (PRWEB) September 10, 2012
Since opening the business in early 2012, Red Ten NYC have successfully developed direct sales and marketing campaigns for New York based clients. A source at Red Ten NYC recently stated that; “it’s time to look beyond these conventional forms of marketing, advertising and sales and seek alternate options. Online marketing and social media are increasing in popularity, but to date reporting ROI is difficult. At Red Ten NYC, we have found face-to-face engagement leads to 37% more sales. The ability to discuss a product in person, ask questions, express concerns and be given demonstrations is being embraced by customers and has increased the amount of word-of-mouth referrals we receive. Using a direct method of marketing and sales has had a huge impact as consumers are beginning to feel overwhelmed by marketing and advertising communications and we have found that meeting in person and interacting directly has a greater return on investment than traditional forms of marketing.”
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Professor Richard Arvey, who specialty is business, discusses further why face to face meetings are important. They allow members to engage in and observe verbal/non verbal behavioral styles and human contact is also provided.
The meetings allow participants to develop important exchange relationships and trust and allow evaluation and judgment of integrity, and also the development of strong social relationships and identities.
According to CIO.com, a global survey shows that 67% of senior executives and managers say their organizations would be productive if superiors communicated more often by personal discussion. Traditional advertising does not allow a business to respond to changes in the marketplace as quickly as feedback from those engaging in face to face interactions or direct marketing campaigns. Another problem is that traditional media buys are more expensive than newer forms of advertising. In addition to the cost of buying TV spots, development of commercials may need to be paid for to benefit from broadcasting; for advertising, more spots need to be bought.
This requires a commitment of thousands of dollars before results can be generated. Face to face engagement is incredibly vital to Red Ten NYC business prospects, after what these startling revelations have revealed.
Red Ten NYC