People buy people, not thing's.
New York, NY (PRWEB) August 15, 2012
Red Ten NYC will utilize a direct marketing approach to create a point of difference; the firm have spent 8 months developing a brand strategy that aims to thrust these decades’ up-and-coming brands into competition with those whom have dominated the consumer goods market for the past 100 years. A recent study by Yankelovich Partners 65% of people feel overwhelmed by too many marketing messages and 60% feel more negatively about advertising than they did a few years ago. Red Ten NYC, a New York based firm plan to develop a USPs by generating an emotional connection with consumers through personalised presentations. It is suggested by Red Ten NYC that 75% of buying decisions are based on emotion.
‘People buy people, not things’ claims Red Ten NYC’s Managing Director. ‘Your brand is the personification of the business, so it is important the personality and engagement methods we use will attract the right customers. We must be careful to ensure our clients brand values are understood and are communicated clearly.’
Marketing researchers have concluded that brands are one of the most valuable assets a company has, Red Ten NYC focus on consistency and clear communication when representing a brand. The reputation of a brand can influence buying decisions therefore everything from customer service, marketing communications and materials must be unified. ‘We understand each brand is unique and individual campaigns require careful execution. We focus on making brands known, loved, needed and memorable’ adds a source at Red Ten NYC.
Red Ten NYC research suggests a brands promise increases consumer trust by 36%, an example where a brand promise delivers value is FedEx, who promises to absolutely get packages delivered on time. Following through on a promise builds a brands credibility, Red Ten NYC are quick to add the promise needs to be something the target audience cares about and something that a competitor can’t offer.
By giving brands a personality through one-on-one engagement and presentations, Red Ten NYC build relationships with consumers enabling that brand to be more memorable.
Source http://www.BrandingontheNet.com, Kristie Tamsevicius researched when the top branded were founded and using an article "The Top 100 Brands of 2003" from BusinessWeek