Base Brands' Reduce™ Compactor Can Chosen as Finalist in 2010 Housewares Design Awards for Innovative, Eco-friendly Design

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The Reduce™ Compactor Can, the only garbage can that compacts trash without plugs or batteries, was selected as a finalist in the 2010 Housewares Design Awards for its unique design and function. Recently launched by Base Brands™, The Reduce Compactor Can (http://www.reduceeveryday.com) compacts 2x the household trash, making it both eco-friendly and cost efficient.

Reduce Compactor Can

The Reduce Compactor Can is the only garbage can that compacts trash without plugs or batteries, making it both eco-friendly and cost efficient.

The Reduce ™ Compactor Can, recently launched by Base Brands™(http://www.basebrands.com), is a finalist in the 2010 Housewares Design Awards, presented by HomeWorld Business. Chosen from over 300 entrants in 13 categories for its unique design and funtion, the Reduce Compactor Can (http://www.reduceeveryday.com) is the only garbage can that compacts trash without plugs or batteries, making it both eco-friendly and cost efficient.

The 64 finalists were chosen by a panel of judges, including retailers, practicing designers and new product development experts. The Reduce Compactor Can, along with the other finalists, will now have the chance to win “Best Of” awards within 13 categories. A Best of Category selection, along with the three Best of Best products and the three Green House Awards will be announced at the Housewares Design Awards Ceremony in New York City, on February 3, 2010.

The Reduce Compactor Can is part of the Reduce™, eco-friendly line of water bottles and kitchen products, all designed to make “green” living easier. Ken Kreafle, CEO and founder of Base Brands, said, “Being recognized as a finalist in the Housewares Design Awards is a huge honor. We developed the Reduce Compactor Can with the same premise that we develop all of our Reduce eco-friendly products, like WaterWeek™ and Melaboo™. It incorporates great design, is friendly to the environment, is easy to use and clean, and saves consumers money.”

The heavy duty stainless steel trash can has a built-in compactor within the lid, allowing consumers to compact trash without any plugs or batteries, fitting two times more trash into a bag. “It is an easier and more sanitary solution than pushing down your garbage to make more room. The Compactor Can saves both time and money, and sends less trash to landfills,” Kreafle continued. The Compactor Can’s lid is foot pedal-activated and its full-sized compacting disc easily wipes clean with a wet cloth or towel.

The Reduce Compactor Can is currently available at Container Stores nationwide and online at http://www.reduceeveryday.com.

About Base Brands
Founded in Atlanta in 2005, Base Brands (http://www.basebrands.com) is a fast growing company that invents creative, practical products to make life easier for a variety of consumer lifestyles. Including innovative and eco-friendly homeware, kitchenware, food storage containers and pet gear, the company’s inventions continuously challenge category standards with solutions that fill distinct unmet consumer needs. A prime example is the popular Reduce™ WaterWeek™ line of attractive refillable water bottles that sits in a handy shelf tray designed to promote grab-and-go consumption and eliminate the need for wasteful disposable water bottles. Other brands include TANK™, a line of rugged, insulated mugs and containers, and Pet Trek™, a line of convenience gear for active pets and their owners.

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Rani V Quirk

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