London, UK (PRWEB) March 26, 2010
The Reebok EasyTone trainer is less than a week away from a full primetime advertisement campaign and UK retailers make final preparations for the inevitable sales rush.
The launch of the advertisement campaign by Reebok is promising to be a major spring highlight for FitnessFootwear.com. Women are about to be lured out of the gymnasium and offered a fun way of getting in shape during a normal daily routine. Having committed more money to this campaign than any other brand launch, Reebok are expecting their new range to fill a gap between the active fitness fanatics and those just starting out on a fitness campaign.
The advertisements have been an extraordinary success in the United States in terms of brand awareness, with the EasyTone becoming a household name following a massive television, internet and poster campaign. FitnessFootwear.com expects it to be a similar success story in the UK. The run of adverts is scheduled for several weeks and are due to feature on commercial television at the point when viewing figures are at their highest. It will be difficult for a nation to escape the EasyTone campaign over the coming weeks.
With any massive launch campaign there is always a sales boost from awareness alone, however since the shoes have been on the market in Europe and America for a while, the British can benefit from customer reviews and gather information on how the shoes actually perform. The internet is awash with adverts and testimonials from buyers who have benefitted from the extra toning properties of the shoes. The consumer feedback from the States is universally good, and even the few bad reviews rate the shoes at the maximum level for comfort.
The EasyTone provides an extraordinary level of comfort and support to the arches, and features a super-soft midsole for increased shock absorption. However the real technological innovation is located in the outsole.
Three separate balance pods create micro-instabilities, activating little used muscle groups in the legs and providing targeted muscle toning. Independent tests prior to the launch indicate that toning can be increased by 11% in the lower legs and thighs and up to 28% in the buttocks. The replacement of standard walking shoes with Reebok EasyTone trainers provides superior toning to the lower body, and takes the intensive exercise routine out of the gymnasium for a more flexible exercise regimen better suited to the modern woman.
At the height of the aerobics craze during the 1980's, the massive surge in popularity of Reebok saw their footwear not only become one of the brands of choice for exercise, but also move from a purely active brand to a lifestyle footwear choice. The launch of the EasyTone shoe range aims to make fitness fun again for women, and attempts to recreate the same sensational popularity that their early Freestyle and Ex-O-Fit models helped to generate over 25 years ago.
By creating lifestyle fitness shoes which can be used as replacement running shoes as well as a standard trainer Reebok provide a comprehensive exercise solution. Rather than being restricted to the exercise and fitness markets, the range is expected to sell well to women who have yet to start an exercise routine.
The promise of gaining more value from exercise is expected to see sales reach new heights this spring. By orchestrating the UK launch with a full range of models already on the market, UK customers will benefit from the widest choice of styles. By providing a diverse range of models, Reebok have taken steps to cater to both the fashion footwear and the fitness footwear markets maximising their customer base. The launch is expected to generate record sales as women opt for a better bottom and legs without having to put in the extra effort.
Detailed information on the Reebok EasyTone trainers can be found on http://www.fitnessfootwear.com