This partnership allows us to provide additional value to all REELZCHANNEL clients who can now receive exposure on our network, our website and through sponsorships of content in theatres.
Albuquerque, NM (Vocus) October 28, 2009
REELZCHANNEL - TV About Movies® has partnered with Cinedigm Entertainment Group, a unit of Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), to provide branded content for movie pre-feature entertainment on more than 2,700 movie screens nationwide.
"REELZCHANNEL exists to serve the movie fan and what better way to capture their attention than to bring our branded content into the movie theater," said Amy Wayne, SVP of Advertising Sales. "This partnership allows us to provide additional value to all REELZCHANNEL clients who can now receive exposure on our network, our website and through sponsorships of content in theatres."
REELZCHANNEL offers innovative advertising through product integration into original programming, on-air promotion and website inclusion which gives their clients an advantage over traditional media placement. The addition of sponsorship-related advertising for Cinedigm programs broadens the reach of the multi-platform package to REELZCHANNEL clients.
In addition to the pre-feature option, REELZCHANNEL also offers sponsorship opportunities through Cinedigm's exclusive Cinelive 2D and 3D events, features and programs. This partnership allows REELZCHANNEL to provide additional opportunities for their clients to reach movie fans through the use of cinema and other out-of-home sponsorship-related advertising.
"The industry's evolution from analog to digital is creating unprecedented marketing opportunities," said Bud Mayo, chairman and chief executive officer of Cinedigm. "In-theater sponsorships are a relatively new phenomenon. Cinedigm's agreement with REELZCHANNEL will allow their clients to capitalize on these opportunities in connection with our unique 2D and 3D programs."
Cinedigm is the leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. Digital cinema screens showcase not only theatrical releases, but also sports, concerts, operas, live broadcasts, high-profile events and more on a regular basis to commercial multi-plexes throughout the country. Cinedigm entertainment events reach targeted audiences, bringing fans and compelling content together in the cinema space. Over the past year, Cinedigm has delivered broadcasts such as the BCS college football national championship game and the NBA All-Star Saturday Night festivities - both events in Live 3D - and the Michael Jackson memorial service to digital theaters nationwide.
Cinedigm is a technology and services integrator that works with Hollywood movie studios and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, unique combined satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and distribution platform for alternative content such as CineLive(R) 3-D and 2-D sports and concerts, thematic programming and independent films provide a complete suite of services required to enable the digital theater conversion. CIDM-G
REELZCHANNEL - TV About Movies® features entertaining original programs that offer a fresh perspective on movies. REELZCHANNEL is carried via cable and satellite on DirecTV (channel 238) and DISH Network (channel 299) reaching more than 46 million homes nationwide. Local channel information is available on http://www.reelzchannel.com. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, N.M.
For more information, please contact us on the REELZCHANNEL Media Line
877- REELZTV (733-5988) / pr (at) reelzchannel(dot)com