Gain Referrals by Hosting Events

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Strategic alliances and recognition events can serve as a catalyst for new business referrals, says Dr. Ivan Misner, Founder and Chairman of BNI, an international referral networking organization that helps businesses and professionals cultivate success through word-of-mouth marketing.

Strategic alliances and recognition events can serve as a catalyst for new business referrals, says Dr. Ivan Misner, Founder and Chairman of BNI, an international referral networking organization that helps businesses and professionals cultivate success through word-of-mouth marketing. In both cases, the goal is the same: to create greater "referability" for your business with others by building relationships and increasing your social capital.

Strategic Alliance Events

Bringing people together who'll be able to create a symbiotic relationship with one another results in great visibility, which leads to credibility and, eventually, profitability for your company. For example, coordinate a golf foursome between several business contacts you know could cross-refer one another, such as your CPA, your financial advisor and your real estate investment advisor.

Events with some exclusivity work best--private clubs people can't easily get into, or golfing on courses that most people can't access, work well. Pick an event type you can be passionate about.

Referral Recognition Event

When you have a pool of people who are already referring you regularly, do something special--and creative--for those folks! Use your imagination and don't be chintzy. Make it something worth competing for. You will profit from that in the long run.

It's all about developing relationships. When done right, catalyst events can revitalize your word-of-mouth marketing efforts and garner you a reputation in the business community for being the one to whom everyone loves to give referrals.

Misner provided these tips in his recent monthly column for Entrepreneur.com (the online home of Entrepreneur Magazine). Read the whole story online at: http://www.entrepreneur.com/article/0,4621,327396,00.html.

For more information about the power of networking, visit http://www.bni.com.

BNI (http://www.bni.com ) is a referral networking organization, with over 4,000 groups in more than 30 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, Masters of Networking, (http://www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (http://www.MastersofSuccess.biz). He is also the Senior Partner for the Referral Institute (http://www.referralinstitute.com), a referral training company with operations around the world.

Contact:

Michael R. Drew

Phone: 512-858-0040

Fax: 512-857-9428

16208 Crystal Hills Drive

Austin, TX 78737-9009

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