The Reform Institute and Brickfish(TM) Partner to Beautify the U.S.-Mexican Border: User Generated Content Campaign Increases Awareness and Awards Entrants for Their Artistic Interpretations

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Brickfish(TM), the online content marketing platform, today announced a partnership with non-partisan public policy think tank, The Reform Institute, to launch the "Design Your Portion of the Border Fence" campaign. The thought-provoking contest invites entrants to offer their opinions on the U.S.-Mexico border fence debate with original designs for decorating it. The online contest, located at, encourages participants to combine imagination and passion with artistic interpretations of what border-crossers should see when traveling from one side of the border to the other.

The Reform Institute is committed to a nonpartisan approach that recognizes the value in advocating open dialogue on a wide range of topics facing the world today

    "Congress has failed to legislate much-needed comprehensive immigration reform that fixes our dysfunctional immigration system and balances security with the needs of our economy," said Cecilia Martinez, executive director of The Reform Institute. "Instead, Washington has authorized construction of the border fence. We created the 'Design Your Portion of the Border Fence' campaign to offer an attention-grabbing and fun way for independent thinkers, Internet activists, and passionate individuals everywhere to engage in debate and creatively express the message they feel that the fence conveys about the U.S. We are expecting some pretty outrageous entries, from murals emblazoned with peace signs to bold warnings telling people not to cross."

Tapping into the highly controversial debate surrounding the creation of a U.S.-Mexican border fence, entrants are asked to submit an original design that expresses a stance on the issue. The campaign requires entrants to decide which side of the border fence they are painting, Mexico or U.S., and to get creative. The grand prize winner, selected by The Reform Institute Art Jury, will receive $1000. A paid, limited time freelance position with The Reform Institute will be offered to the entry that presents the most passionate stance on the issue. In addition, one entry representing each side of the debate will be awarded $500. Anyone can visit the campaign to view, vote on and share their favorite entries across the Internet.

According to Martinez, the Brickfish platform creates a perfect environment for increasing public awareness on the important topic of immigration reform. The Company's content-driven, peer-to-peer approach enables interested people to share their views and opinions through User Generated Content (UGC) in a truly open and transparent way. Audience members can vote on, review and share campaign entries through email, Instant Messaging and hundreds of Internet sites, thereby leveraging the viral nature of the Internet and social media to make a difference.

"The Reform Institute is committed to a nonpartisan approach that recognizes the value in advocating open dialogue on a wide range of topics facing the world today," said Shahi Ghanem, CEO of Brickfish. "The 'Design Your Portion of the Border Fence' campaign encourages people who may otherwise be disenchanted with the political process to invest energy in supporting an important cause. Our goal is to raise awareness of vital issues and get people more people actively involved in making change."

The "Design Your Portion of the Border Fence" contest ends September 12. For more information about Brickfish, visit

About The Reform Institute

The Reform Institute is a nonprofit, nonpartisan education organization. The Institute champions the national interest by formulating and advocating meaningful reform in vital areas of public policy, including campaign finance and election reform, climate stewardship, homeland security, economic policy and immigration. Visit our website at

About Brickfish

Brickfish is an online marketing company that has created a new platform for driving consumer interaction and response through User Generated Content (UGC). Companies use the Brickfish platform to launch advertising and marketing campaigns that spark the creation of brand-relevant UGC, such as blogs, images, video and audio. Campaign content is shared in a peer-to-peer fashion via email, IM and thousands of sites across the Web and campaign participants are rewarded for creating, voting, reviewing and sharing campaign content. Brickfish tracks consumer interactions with this content and then provides customers with comprehensive analytics on campaign reach and performance. This approach provides better value than traditional online marketing approaches such as display-based advertising and key word buys. Brickfish is headquartered in San Diego, Calif. with personnel in New York, Chicago, and Los Angeles.

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Rachel Kay
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