Refresh Analytics Provides Demographic Monitoring for Facebook Application Developers

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Today, Refresh Partners Inc., launched its Refresh Analytics tool, which provides Facebook application developers with analytic and demographic information on their users.

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Joyent is one of the leading hosting providers for Facebook applications and provides an easy route for applications like Refresh Analytics to grow

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Today, Refresh Partners Inc., launched its Refresh Analytics tool, which provides Facebook application developers with analytic and demographic information on their users. Refresh Analytics provides better understanding of the application's users, helping developers create more popular and more profitable applications.

Currently Facebook application developers have very little information about their active user demographics and cannot track the impact of new features nor seek more relevant advertising for their user base. Refresh Analytics will change that.

Refresh Analytics can be easily integrated into any Facebook Application and provides tracking across 13 demographic and 6 interest categories (i.e., geography, gender, age, martial status, music, books and much more). All demographic information is collected in aggregate to protect user privacy and respect the Facebook platform terms of service.

Refresh Analytics is free to use and provides a daily snapshot of 1000 users. Historical reports can be generated for the past month, past 6 months and past 2 years.

"We're excited about the opportunities that Refresh Analytics creates for Facebook application developers in terms of them being able to better understanding their users and how that information can positively affect their advertising revenue," said Roy Pereira , co-founder of Refresh Partners, "Over the last six months, our clients have benefited from this information and now any Facebook application will have the same access".

Refresh Analytics has partnered with Joyent, Inc. to provide a scalable and reliable platform for Refresh Analytics to grow and meet the demand of Facebook applications.

"Joyent is one of the leading hosting providers for Facebook applications and provides an easy route for applications like Refresh Analytics to grow", Rod Boothby, VP of Platform Evangelism at Joyent, Inc. "The largest Facebook application running on Joyent today does one billion page views a month. Refresh Analytics is a useful tool to help developers manage the process during exponential growth."

"Weddingbook has been using Refresh Analytics throughout its beta program and the analysis of demographic information has really helped us go after the right advertisers", said Kevin Lister, founder of WedSnap, "For a traditional brand advertiser, this demographic information is not only helpful, but necessary. Any application that doesn't have insight into their demographics will not be able to escape the commodity-level CPMs offered by most ad networks."

About Refresh Partners, Inc.
Refresh Partners is privately held and has been operating since 2007 as a boutique marketing agency focused on developing online experiences using social networking and innovative business models. Using proven best-practices strategies, Refresh Partners ensures that our client's online campaigns stand out in the Social Networking space.

Founded by two marketing and technology executives with over 25 years of combined experience, Refresh Partners core expertise is identifying essential success factors, business model strategy, and executing brilliantly.

Refresh Partners has offices in the Distillery District just east of downtown Toronto, Ontario and a client base that covers North America.

For more information, visit Refresh Partners' web site http://www.refreshpartners.com.

About Joyent, Inc.
Joyent provides on-demand applications, compute, storage, and services to teams around the world. The ease with which Joyent's solution scales to meet increased server demands allows end-user, startups and developers to focus on their business instead of their servers. Founded in 2004 and headquartered in Marin County, California, Joyent serves customers around the globe in multiple languages and time zones.
For more information, visit Joyent's web site http://www.joyent.com.

About WedSnap:
WedSnap creates applications that help leading brands engage with web-savvy brides. WedSnap's social wedding application, Weddingbook, is the most popular wedding application on Facebook. With over 300,000 registered users, Weddingbook is among the top 2% most active applications on Facebook.

For more information, visit WedSnap's web site http://www.wedsnap.com.

Contact Information:
Refresh Partners - Colin Smillie, Co-Founder - colin @ refreshpartners.com - 416.273.8211

Joyent - Kristie Wells, VP Marketing - kristie @ joyent.com - 415.692.1002

WedSnap - Kevin Lister, founder, kevin.lister @ wedsnap.com - 416.760.9549

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Colin Smillie
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