Refurbished Electronics Store Booming as Consumers Seek Value Holiday Gifts

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ReBoot, a refurbished electronics store, reports it is experiencing record traffic for its 25 years of existence due to the down economy. The company sells refurbished computers, TVs and printers.

There’s something for everyone at Reboot

Reboot, a refurbished electronics store and online retailer that sells flat screen TVs, laptops and refurbished computers, is seeing more traffic than any other time in its 25 years in business – just as big box retailers across the country face the worst holiday shopping season since 2002 (according to the National Retail Federation).

The store — based in Eagan, Minn. — is now undergoing an expansion.

“People are really looking for great gifts at a discounted price this holiday season,” says Michael Schimelpfenig, Director of Sales, Reboot. “We’ve already seen such an increase in demand and traffic at our store in Eagan that we’ve added the Reboot online store to let shoppers check inventory and order from home if they need to.”

Part of Materials Processing Corporation (MPC), the refurbished electronics recycling company that masterminded the Mall of America electronics recycling event last November, Reboot has been in business for 25 years since opening as a mom and pop operation more than two decades ago. Sales of recycled TVs, laptops and refurbished computers are up 75 percent on last quarter and trending upward.

“Over the last few months, we’ve made a lot of changes at Reboot — extended hours, a wider selection of inventory, a 60-day warranty for purchases, even a new name,” says Schimelpfenig.

The changes are part of the reason the store has never seen such intense traffic from consumers shopping early and hard for a bargain. Among the inventory arriving each day on the store’s shelves are consumer electronics that have been rigorously tested, refurbished and readied for sale. Bargain hunters can pick up a name-brand refurbished computer with monitor for around $200 or a high quality, large screen plasma or LCD TV for between $500-600, a fraction of the price of similar products purchased new.

Most inventories are available online as well as on-shelf depending on a customer’s shopping preference, and as items are sold, new inventory is brought in from MPC’s neighboring eCycling warehouse and test center.

According to Schimelpfenig, one of the other reasons for the store’s increase in business is the environmental benefit of purchasing a refurbished product. The TVs, PCs, laptops, printers and accessories that are collected and refurbished by MPC and then resold by Reboot would otherwise have gathered dust in company storage facilities – or worse – ended up in landfill if not handled correctly. After testing and refurbishment at Reboot, they’re given new life and make ideal gifts for college students returning to college, a teenager’s bedroom or as a spare computer or TV at home.

“Reuse is the best form of recycling,” he says. “We have hundreds of computers coming into our electronics recycling warehouse every week that may only be two or three years old. Businesses turn over their computers regularly as they want the very latest technology, but these machines are more than capable of handling anything a college kid, teenager or family might need at home.”

Consumers can check the very latest product updates, featured items of the week and special deals at or stop by in person at 2805 West Service Road, Eagan, MN. Store hours are Tuesday from 11 AM – 5 PM, Wednesday and Thursday from 11 AM – 7 PM, and Friday from 11 AM – 5 PM. The company specializes in selling refurbished computers, TVs and printers.

“There’s something for everyone at Reboot,” adds Michael Schimelpfenig. “And it’s good for the environment, too.”

About Materials Processing Corporation, MPC:
Materials Processing Corporation (MPC) is the country’s leading refurbished electronics recycling specialist with nationwide operations, collections and capabilities. Certified to the highest international, government and environmental standards MPC is one of the very few electronics recycling specialists in the United States to have ISO 9001 and ISO14001 certification. The company is a member of both the Basel Area Network (BAN) and the eStewards Initiative, a global program to promote best practices in electronics recycling and eradicate eWaste dumping worldwide. Headquartered in Eagan, MN, for more than 25 years, MPC also operates a strict no landfill policy and has facilities and processing capabilities in Minnesota, California, Maryland, Tennessee, Illinois, Florida, Ohio and Colorado.

Steve Gill


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Steve Gill