Regal Entertainment Group Announces Grand Opening Details for Riviera Stadium 8

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Regal Entertainment Group (NYSE:RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced grand opening details for Regal Cinemas Riviera Stadium 8. The new theatre will host promotional activities beginning Monday, August 27 with a full week of special events, including three days of films to benefit local charities. The official grand opening day will be Friday, August 31 with first run features including Balls of Fury, Death Sentence, and Halloween.

shrine of the silent art

    "We are proud to support the renaissance of downtown Knoxville with the premiere of the Riviera Stadium 8. The growing mix of restaurants, shops and entertainment venues will be further enhanced by the excitement that the theatre will bring to the area," stated Greg Dunn, Regal Entertainment Group President and COO. "Regal Entertainment Group is committed to our hometown and we are excited to offer a fantastic moviegoing experience in the heart of downtown. Regal Riviera Stadium 8 is a state-of-the-art theatre and our moviegoers will certainly be impressed."

The new Regal Cinemas Riviera Stadium 8 will have approximately 2,000 seats in a total of 8 auditoriums. Regal patrons can enjoy FREE PARKING anytime at the State Street, Locust Street, and Market Square parking garages. For validation, moviegoers simply show their movie ticket stub to the parking attendant for up to three hours of free parking. In addition, a new walkway connects the State Street Garage to the Regal Riviera and Gay Street.

Knoxville's original Riviera opened in 1920 with advertising hailing it the "shrine of the silent art" referring to exhibition of silent movies. The Regal Riviera Stadium 8 is an all new state-of-the-art facility offering the latest in theatre amenities but in a style that is in keeping with its ties to the past. There are three large murals on the lobby walls showing the original Riviera along with the neighboring businesses as seen in the 1920s, 30s and 40s along Gay Street. The Regal Riviera is located on Knoxville's historic theatre row which also includes the Tennessee and Bijou theatres which are now both restored venues for the performing arts.

On Monday, August 27, the Regal Riviera will host an Opening Night Celebration. On this evening, there will be an invitation-only party to celebrate the new theatre and recognize those who made this theatre project possible. The public is welcome to enjoy a "Street Party" on this evening as well. This free event will be held on Gay Street just outside the new Riviera. The "Street Party" will feature a live performance by East Tennessee's own RobinElla and a ceremonial ticket tearing to commemorate the opening of the new theatre.

The exciting week of promotional events continues on Tuesday, August 28, Wednesday, August 29 and Thursday, August 30. Everyone is invited to these Preview Events for $1 movies, $1 popcorn and $1 soft drinks with proceeds benefiting local charities. Through September 30th Riviera patrons will be able to enter Regal Cinemas "Rediscover Downtown" Sweepstakes to win a $2,000 prize pack: $500 Regal Cinemas Gift Card, $500 Mast General Store Card plus $1,000 to spend as you like downtown. No purchase is necessary. Sweepstakes rules are available at the theatre.

On Thursday, August 30 there will be added entertainment available at the Riviera Stadium 8 with a free fireworks show presented by Pyro Shows. The night-time sky will light up at 9:30pm with a spectacular display choreographed to popular movie theme songs simulcast on WIVK 107.7 FM. The "Salute to Cinema Fireworks Show" will be easily viewed from all across downtown Knoxville with additional fireworks accentuating the Regal Riviera's marquee on Gay Street.

Regal Cinemas Riviera Stadium 8 will also offer the Regal Crown Club to reward frequent guests. Through the Regal Crown Club moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Membership is free and is available either at the theatre or online at http://www.REGmovies.com.

For added convenience, Regal offers a variety of ticketing options including internet ticketing, tickets by phone through 1-800-FANDANGO and Regal Express ticket kiosks for self-serve convenience, in addition to traditional walk-up service at the computerized box office.

About Regal Entertainment Group:

Regal Entertainment Group (NYSE:RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,368 screens in 529 locations in 39 states and the District of Columbia. Regal operates in all of the top 25 and 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at http://www.REGmovies.com.

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Dick Westerling
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