After our very successful renovation and stadium seating conversion at Regal Carousel Mall in nearby Syracuse, we expect to achieve similar impressive results at our Shoppingtown Mall location. In the coming year, our guests will enjoy the latest in theatre amenities including stadium-seating throughout the entire facility
KNOXVILLE, Tenn. (PRWEB) October 19, 2007
"After our very successful renovation and stadium seating conversion at Regal Carousel Mall in nearby Syracuse, we expect to achieve similar impressive results at our Shoppingtown Mall location. In the coming year, our guests will enjoy the latest in theatre amenities including stadium-seating throughout the entire facility," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "Our loyal moviegoers are going to be pleased with the improvements that will transform this theatre into a state-of-the-art entertainment center."
"Shoppingtown Mall has been part of the greater Syracuse market for more than 50 years, and the renovation and expansion of Regal Cinemas will ensure that our shoppers will continue to enjoy a complete experience that brings together shopping, dining and entertainment," noted Senior Property Manager Al Lipsy.
The new Regal Cinemas Shoppingtown Mall Stadium 14 will encompass approximately 64,000 square feet in a total of 14 auditoriums. The original theatre opened in September of 1997 with 10 screens. The newly expanded facility will include each of the original auditoriums converted to stadium seating, plus four new larger stadium auditoriums.
Shoppingtown Mall Stadium 14 will feature these amenities:
-- The latest digital surround sound systems bring the movies to life.
-- Stadium seating provides each moviegoer an unobstructed view of the screen.
-- Plush, high-back rocking recliner seats offer extra comfort.
-- Retractable cup holders move out of the way to form seats for two.
-- The industry-leading Regal Crown Club loyalty program rewards frequent moviegoers.
-- Fully stocked concession stands offer name brand, high quality snacks.
-- Guest service desks provide extra assistance in the spacious lobby.
-- The computerized box office speeds-up ticket transactions.
-- Advance tickets are also available by phone or through http://www.REGmovies.com.
-- Regal Express Kiosks offer customers fully automated ticket purchasing.
Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The company is the sole general partner and owns an 84% ownership interest in The Macerich Partnership, L.P. Macerich now owns approximately 77 million square feet of gross leaseable area consisting primarily of interests in 73 regional malls. Additional information about Macerich can be obtained from the Company's Web site at http://www.macerich.com.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,368 screens in 529 locations in 39 states and the District of Columbia. Regal operates approximately 18% of all indoor screens in the United States including theatres in 43 of the top 50 U.S. markets and growing suburban areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations and, through its investment in National CineMedia, LLC, further realize cinema advertising, marketing and other revenue enhancing opportunities by utilizing Regal's existing asset base.