We've improved our product category structure to help our customers find the exact product that they need, faster
Muskegon, MI (Vocus) May 4, 2010
Reid Supply Company, a Michigan-based global distributor of industrial products, revamped their full-color 2010-2011 catalog with new smart categorization.
“We’ve improved our product category structure to help our customers find the exact product that they need, faster,” says Greg Palmer, Director of Marketing at Reid Supply. “This improvement will definitely present better indexing of the tens of thousands of items available in our new 900 page catalog.”
Investing in new data management tools helped the company’s Product Management Team to refine and streamline the look and feel of the catalog, and according to Reid Supply Company’s President, John Carrier, there are more changes in store for the company’s web site.
“We are constantly striving to give the Customer exactly what they want,” says Carrier. “Our team is always interacting with customers to make sure that our web site, ReidSupply.com, continues to grow with their needs. This is an organic web site and it grows and changes with customer needs.”
Palmer suggests that schools and colleges might also be interested in the web site and catalog as an educational tool for their purity of use and clarity of purpose.
“This catalog and web site are so well organized that they can actually be used in an educational environment in marketing and communication classes, but especially in engineering and technical programs in which students can get a very good picture of what products are available to help them as they design and build production equipment in their future workplace.”
Not only does Reid Supply offer industrial products, they also have FREE CAD drawings of over 90% of their catalog’s industrial parts at ReidSupply.com.
Reid Supply’s product offering features multiple color-coded categories including:
- Knobs, Handles and Hand Wheels
- Clamps and Workholding
- Tooling Components
- Fasteners and Hardware
- Leveling Devices and Vibration Control
- Material Handling
- Bearings and Power Transmission
- Maintenance, Repair and Operations (MRO)
- Pneumatics and Hydraulics
- Structural Systems
PLUS, NEW ONLINE CATEGORIES:
With 900 pages of products for industries including Aerospace; CAD and Engineering; Construction; Food Processing; Government; Manufacturing; Medical; Oil, Gas and Alternative Energy; Packaging; and many others, the company says its new 2010-2011 catalog continues to grow with their Customers’ needs.
“By constantly improving our electronic and printed catalog ordering systems, we continue to provide our customers the best new products and the best ways to procure them,” says John Carrier. “We believe in our rallying cry that, ‘while others may be bigger, nobody will serve the Customer better’. And that is the key to Reid Supply’s success with our existing customers as well as our new customers.”