Urban Adventures Takes its 50,000th Traveler on Experiential Day Tour with a Difference

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Urban Adventures, the travel company that offers experiential day tours with a local twist, recently celebrated its 50,000th traveler. Established jointly in October 2009 by Intrepid Travel and the WHL Group, Urban Adventures is a new style of day travel experience for anyone keen to get off the beaten path and really connect with a destination.

Roman Dolce Vita – Rome, Italy

Roman Dolce Vita – Rome, Italy

Large groups with flag-carrying guides overloading on historical facts are the past. Fun, insightful, responsible and local travel experiences are what travelers are looking for when deciding on things to do in a city.

Launched a little more than two years ago, Urban Adventures, the travel company that offers experiential day tours with a local twist, recently celebrated its 50,000th traveler. Established jointly in October 2009 by Intrepid Travel and the WHL Group, Urban Adventures is a new style of day travel experience for anyone keen to get off the beaten path and really connect with a destination.

The company's general manager, Tony Carne, believes that Urban Adventures' unique tours and global presence have been instrumental in driving so quickly to this important milestone number. “We’re operating tours in a tick over 100 cities on six continents. All our operators are passionate, local perfectionists when it comes to inviting someone in to experience their cities from a local perspective. The resulting mix of happy passengers and proud local partners is a powerful one that has brought about such early success.”

Unique and Satisfying

Urban Adventures tours are unique in the day-tour industry: a range of local travel experiences and day tours that is both large and eclectic, with best-selling destinations as diverse as Ho Chi Minh City (Vietnam) and Philadelphia.

“Our product is different from everyone else’s both because of its strong focus on engaging experiences mixed in with more traditional sightseeing and because of the incredible satisfaction rating of our customers,” explains Carne. “Ninety-four percent of travelers say they would book another Urban Adventure and the company is pleased to to offer every traveller a money-back guarantee if they don’t enjoy their experience.”

The money-back guarantee is one way for Urban Adventures to ensure a quality experience, especially in a crowded marketplace where, in many destinations, “free” tour providers work for tips from large groups. Urban Adventures focuses instead on small groups and meaningful communication, with an understanding that travelers are not expected to pay for poor performance. “We think this is a more powerful message of quality than just offering something for free,” Carne adds.

Growth Through Diversity

Urban Adventures staff around the world have learned to cater to a wide variety of interests. In Ho Chi Minh City, for example, independent travelers are principally interested in the depth of local insight shared on an Urban Adventure and not available on longer and larger tours. In contrast, Philadelphia tours appeal primarily to local and domestic tourists. “I’m blown away by the number of people who actually live in Philly that go on the tours because the product is fun and shows a niche view of the city, which hits people’s interests,” comments Carne. “Tour reviews from locals have been phenomenal.”

Carne, who just stepped into the role of general manager on December 1, sees this diversity, flexibility and a responsible travel code of conduct as part of a vital growth strategy. In the coming financial year, Urban Adventures expects to attract more people to what the new day-tour business should be all about.

“Large groups with flag-carrying guides overloading on historical facts are the past,” Carne concludes. “Fun, insightful, responsible and local travel experiences are what travelers are looking for when deciding on things to do in a city. This is what all our tours deliver in spades. We’d like to carry 60,000 passengers this year and with many of the 50,000 returning and referring our unique style of day tours to their friends. We know this is achievable.”

About Urban Adventures
Urban Adventures is a joint venture of Intrepid Travel, one of the world’s leading small group adventure tour operators, and the WHL Group, the largest local-travel company in the world. An Urban Adventures experience can be as short as a couple of hours, or a whole day, but in every case Urban Adventures delves into interesting places to meet locals and really see what makes a place tick.

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Klaudija Janzelj, Global Sales Manager
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