New Book Helps You Create Better Public Relations Programs: Second Edition of ''Press Releases Are Not a PR Strategy'' Now Available

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Have you ever wondered why some companies receive a lot of PR coverage? Do you have an image of the kind of PR you'd like, but just can't seem to get there? Do you become frustrated when competitors with inferior products or services beat you to the punch in key trade magazines?



Press Releases are not a PR Strategy

    "Press Releases Are Not a PR Strategy" shares proven approaches to making sure your company's strengths are made known to the right media. Whether you're new to PR or a seasoned veteran, every chapter of this valuable guide delivers insights and tips you can put to work today.

You'll master the nuts and bolts of successful PR strategies and learn how to apply them in today's message-saturated environment - without spin, manipulation or questionable practices. Now in its second edition, "Press Releases Are Not a PR Strategy" features new information on blogs, wikis, and podcasts, an expanded resources directory, and a new appendix of practical samples.

How to order

CEOs, entrepreneurs, PR professionals, and students alike have found "Press Releases are not a PR Strategy" to be a helpful guide to PR success. For more information, please visit or call 480-551-1258. The book is available in paperback for $18.95 from ISBN13: 978-09762527-1-9, 169 pages.

About the author:

Linda VandeVrede has 25 years of experience helping companies of all sizes and at all stages enhance their market leadership position through proven public relations strategies. She has won the American Society of Business Publication Editors' Gold and Silver Awards for her business writing, and is a member of the PRSA Counselor's Academy.

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Linda VandeVrede
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