The breakthrough company has accomplished the seemingly impossible by effectively addressing one of the key obstacles businesses and organizations face when attempting to make it in today’s virtual marketplace—bounce and abandonment rates.
New York, NY (PRWEB) October 14, 2011
Relevantor LLC has ensured that the thousands of business executives, marketing experts, and online entrepreneurs from all over the world will see something new at the esteemed ad:tech New York digital marketing exposition to be held on November 8-10, 2011. The company is using the much-anticipated exhibition to announce the official launch of their innovative new platform designed to substantially increase a web site’s conversion rate by displaying the most relevant content available to the site’s individual visitors.
According to ad:tech NY’s facilitators, the annual event will be “bigger and better than ever” this November, and Relevantor™ is, at least in part, the reason that the event is one not to be missed this year. For more than a decade, ad:tech NY has been hosting some of the key contenders in the world of online marketing. In fact, many of the biggest online organizations as well as their CEOs, sales managers, and web marketing specialists use the event as a way of staying on top of the latest and greatest in Internet advertising and marketing solutions.
And if solutions are what ad:tech NY attendees are looking for, they will no doubt find them when they approach Relevantor’s booth next month. The breakthrough web marketing service has accomplished the seemingly impossible by effectively addressing one of the key obstacles businesses and organizations face when attempting to make it in today’s virtual marketplace—bounce and abandonment rates.
“Bounce and abandonment rates are the primary barriers to a website’s success. It’s not enough to get visitors to your site; you’ve got to keep them there. And it starts with the obvious; showing them what they are looking for and walking them down the conversion path most appealing and relevant to them,” says Efi Rodik, Co-Founder & CEO of Relevantor. Although a lot of theories exist as to why web visitors bounce (leaving the website after a few seconds without continuing to other pages) or abandon their shopping carts and web forms, the underlying cause of such disengagement is simple—customer apathy. Relevantor corrects this revenue- draining problem by empowering web administrators to present the most relevant content on their site to each individual visitor.
Although the service will not be officially launched until the tradeshow, interested parties can sign up to be BETA users prior to this date by visiting the company’s web site at http://www.relevantor.com.
About Relevantor LLC
Relevantor LLC is a breakout company that specializes in web optimization and marketing services. The company was founded by a team of web marketing, design, and programming experts and is based in New York City. The full version of the Relevantor™ service will be released on November 8, 2011 at ad:tech New York.
Relevantor™ is a revolutionary service that delivers relevant and appropriate content to every visitor on a website using the service. By doing so, Relevantor dramatically decreases bounce and abandonment rates while increasing the conversion rate and visitor engagement. The remote platform uses a patent-pending relevant content algorithm to optimize the website’s existing content for the purpose of heightening interest and promoting actions on the part of the visitor.