RE/MAX Regional Services Rolls Out Technology Tools to Its 4,500 Brokers and Agents

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Vizibility’s Mobile Business Cards for Smart Phones/Apple’s Passbook, QR codes give RE/MAX® professionals competitive edge, benefit home buyers

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RE/MAX Regional Services

Technologies like this give our agents more opportunities to share their listings, provide mobile virtual tours and engage effortlessly with prospective home buyers.

In December 2012, Atlanta-based RE/MAX Regional Services, one of the largest RE/MAX franchisors in the US, introduced Vizibility’s Mobile Business Cards for Smart Phones and Apple’s Passbook to its 4,500 real estate brokers and agents across Georgia, Tennessee, Kentucky, Southern Ohio and Eastern Michigan.

"In today's competitive real estate climate, it is imperative to use sophisticated and user-friendly technology. In the first place, this gives our agents a competitive edge. In addition, we know and understand that home buyers expect to have access to the best tools available to make what may be the most important decision of their lives," said Dane Ellison, CEO of RE/MAX Regional Services.

“After careful consideration, RE/MAX decided to offer Vizibility’s Mobile Business Cards for Smart Phones and Apple’s Passbook, and the reaction from our brokers and agents has been very positive,” according to Ellison. "Technologies like this give our agents more opportunities to share their listings, provide mobile virtual tours and engage effortlessly with prospective home buyers. I am convinced that embracing the latest technology makes a difference and will help our RE/MAX agents close even more sales."

Homebuyers rely heavily on websites and mobile apps to search for homes and to get additional, advance information about the properties they are considering. A recent query showed that there are currently some 1,490 apps available pertaining to housing and real estate.

Vizibility's popular Mobile Business Card is a personalized mobile microsite that is used to package and share a professional's contact information and web presence. Agents can easily share their new Mobile Business Cards on their Smart Phones or using Passbook as well as with QR codes printed on business cards, listings and other sales materials. Agents can also share their Mobile Business Cards wirelessly with Near Field Communication (NFC) using Vizibility's plastic Mobile Wallet Card.

According to Andrea Esse, SFR, ABR, Broker and owner of RE/MAX Defined in Rochester (MI), “Vizibilty is a great marketing tool - a great way to stand out from your competition! Not only are you able to beam or text your agent mobile business card, but you can also add the QR code to all of your marketing pieces, starting with your listing presentation.

“I love to show my potential seller how easy a buyer can see their listing just by scanning the code. It’s great to add to your marketing flyers, sign riders, and any mailers. There are so many possibilities!”

Vizibility is the first company to use Passbook for sharing Mobile Business Cards and RE/MAX Regional Services is the first to implement it on a large scale.

About RE/MAX Regional Services:
RE/MAX was founded in Denver in 1973 by Dave and Gail Liniger. In 1978, the first franchised RE/MAX Regional office was opened in Georgia. Today, RE/MAX Regional Services (RRS) provides outstanding support to close to 4,000 agents in nearly 300 offices in Georgia, Kentucky, Tennessee, Southern Ohio and Southeastern Michigan. RRS ensures its real estate professionals are leaders in technology, training and expertise, to best serve the homebuyers and sellers in their communities.

With offices in 80 countries and the most productive sales force in the industry, RE/MAX sells more real estate than any franchise company in the world. RE/MAX agents are passionate about the communities in which they live and work, and are proud to have raised more than $100 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. For more information visit remax-georgia.com.

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Jay Garrity

Louise Plonowski
Gold Concepts PR
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