Click into the Luxurious World of René Furterer

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The unveiling of a new website invites you behind the scenes with the brand's devoted celebrity hair stylists and into the virtual universe of their plant-based products. Visit http://www.renefurterer.com and click on USA to see what the buzz is about.

A glimpse at the VOLUMEA volumizing range

The new site encompasses beauty on both the inside and out, through the sleek design and by helping visitors to bring out the best in their hair.

René Furterer, the internationally trusted hair care brand, relied on and loved by professional hair stylists, beauty editors and celebrity fans alike for its ease of use, professional results and therapeutic effects, is bringing the brand to life online with the launch of a new, US-based website in May 2010. The new website delivers a comprehensive educational experience, serving as a one-stop-site for all hair care needs from products, to the plant life used in formulations, to at home care, to professional styling tips and salon partners for professionals and consumers alike.

The new site encompasses beauty on both the inside and out, through the sleek design and by helping visitors to bring out the best in their hair. Highlights of the homepage include:

Getting to the root of the brand.
Renefurterer.com traces the heritage of the 50+ year old luxurious hair care brand that was founded by French stylist René Furterer. He became the first to create products that addressed the needs of treating both the scalp and the hair based on treatments made with select essential oils and plant extracts. The site embraces the core belief of the line that just like a plant in fertile soil, beautiful hair grows only from a healthy scalp, providing details on their signature scalp massage, hair and scalp analysis and personalized treatments.

From the essence of plants to high-quality professional products.
Aside from providing detailed information on the plant-based product line, which includes formulations for every hair type and condition, the website features an in-depth look at the plant life that serve as the focal point for each range within René Furterer. Viewers gain full access to product information including a complete ingredient breakdown and system for determining which products are right for individual hair care needs including keratin treated tresses.

Talking Shop: Why René Furterer is loved by the best.
René Furterer has tapped into its professional stylist fan base to provide regularly-updated styling tips and step-by-step how-to's on achieving the celebrity styles they create with the line, all at the click of a mouse. At launch, the site will feature tips from acclaimed stylists such as Chris McMillan, who created the "Rachel" phenomenon as Jennifer Aniston's stylist, and Frank Barbosa, Head Hair Stylist from Sex and the City 2. Stylists such as Chris and Frank work out of the numerous René Furterer affiliate salons across the country. Visitors can easily locate a René Furterer salon nearest them through the salon locater.

For Professionals Only - Bringing René Furterer to your salon.
Stylists , salon managers and owners can access password-protected information regarding the salon rewards program, credit program and promotion offers. It also features education programs and tools plus contact details for an account manager nearest them.

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Karen Oliver
Karen Oliver and Associates
212-397-0645
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