Improved Alternative Energy Store to Help Consumers Buy Green

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Alternative Energy Store launches new website geared towards a better user experience and an upgraded learning center.

Alternative energy products are highly technical and designing a system can mean a steep learning curve and that can be intimidating and off-putting for a new customer., a Massachusetts based alternative energy retailer has launched a new and improved website to help their customers and community. With an enhanced “How To” section, improved Community message board, and easier shopping portal customers can learn, share ideas and buy with ease and efficiency.

With fuel prices on the rise, the Alternative Energy Store hopes to use their unique position in the market to offer people alternatives to fossil fuels that can be easily implemented in their home or business. The company offers solar power systems, hydro power systems and wind turbine power systems as well as accessories, appliances and more.

As their online business grew, they realized that developing a friendly and easy to use website was critical to their ongoing success. The Alternative Energy Store team discovered that their largest obstacle was the intimidating nature of their technical products and systems. Consumers looked at their website and asked: what do I buy? Where do I put it? Where do I begin?

“Alternative energy products are highly technical and designing a system can mean a steep learning curve and that can be intimidating and off-putting for a new customer.” says Sascha Deri, one of the founders. “Our goal is to offer a web portal and a resource that can teach people how easy it is to start, to buy and to design and customize an entire energy efficient system for their home. Not only have we committed significant resources to our Online How-To section, we also have an entire staff of friendly customer service representatives that are well trained on what products customers will need for any application.”

To that end, with customer input and a lot of work, Alternative Energy Store has launched a new, friendly and usable website that can help people learn more, connect with others and buy with confidence. One of the largest focal points on their new and improved site is consumer education. Rather than solely focusing on selling high end systems and technology, the Alternative Energy Store is committed to helping every customer find a scalable solution.

“We have customers who really just want to know how to get started and we help them by showing them things like solar powered fans, energy efficient appliances and even simple light bulbs. Our “How To” section is geared towards everyone.” said Deri. “We want people to understand that becoming more energy efficient can be a simple and fun process; you don’t have to install an entire solar power system in your home – you can start by changing out your light bulbs and take the next step when you are ready and with our help!”

By focusing on education, the Alternative Energy Store is building a renewable energy savvy clientele and a trusted portal for all things “green”. They are truly Making Renewable Do-Able!

Founded in 1999 by three environmentally aware engineers, the Alternative Energy Store is an incredible resource for learning about and purchasing renewable energy products online. Located in the Hudson, Massachusetts, the Alternative Energy Store has grown to become a leader in the online and catalog retailers of solar, wind and hydro power systems. They have clients throughout the Americas, Europe, Africa, Asia, Australia, and New Zealand and even in Antarctica.


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Andrew Shelton
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