Considering the economic climate of the past year, the fact we've seen an increase in online sales is a strong affirmation of our strategies
GREENSBORO, N.C. (PRWEB) May 13, 2008
"Considering the economic climate of the past year, the fact we've seen an increase in online sales is a strong affirmation of our strategies," says Chairman and CEO Bob Page, who founded the company in the attic of his home 27 years ago. "What differentiates our numbers from a lot of other companies is the fact we're not selling mass merchandise which has a high degree of repeat purchases. We're really a niche within a niche, which makes our continued growth in this area even more incredible to us."
Sales driven by the company's Web site, http://www.replacements.com, accounted for nearly three quarters of the company's $85 million in business last year, up 19 percent from 2007.
"I think one of the biggest reasons Replacements continues to gain ground in e-retailing while many companies struggle lies in our extensive evaluation and testing of innovative online marketing, CRM and technical initiatives," says Jack Whitley, senior vice president of e-commerce. "For example, during the past year we scaled our core online advertising campaigns to more than four million paid advertisements which in turn have generated half a billion ad impressions. Those impressions also achieved an 89 percent reach of all Web surfers and not only drove transactional and customer acquisition growth for us, but generated significant branding activity as well."
Research shows 81 percent of Replacements' new customers in 2007 came through the Web. Whitley credits the company's push to build on customer acquisition with strong customer relationship management as another key factor to the company's online success. Replacements sent out more than 114 million requested emails to customers last year, including product quotes and newsletters sharing company information and interesting product stories, including histories and applied art trends.
About Replacements, Ltd.
Founded by Bob Page in 1981, Replacements, Ltd. carries the world's largest selection of old and new china, crystal, silver and collectibles. The company's 415,000 square foot facilities house an inventory of more than 286,000 patterns. Headquartered in Greensboro, N.C., Replacements, Ltd. serves nearly ten million customers worldwide.
Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2007 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 18 key categories.
About Internet Retailer
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