The book offers clear explanations of why it's so important to be aware of your online reputation and what you can do about it. It's a great starting point if you need to quickly get up to speed on what online reputation management is all about.
Provo, UT (PRWEB) June 28, 2012
Don Sorensen, online reputation management and protection expert, announced today the availability of his new book, Online Reputation Management: Corporate & Personal. The Kindle book is available for purchase ($9.95) through Amazon and educates readers on how to improve and protect both corporate and personal reputations online.
Sorensen’s years as a consultant, trainer and practitioner are the foundation for the guide.
The book is a collection of Sorensen’s best and most helpful reputation management articles, designed to help individuals and corporations improve their online reputation or develop a positive reputation with:
“This book is an excellent introduction to the subject of online reputation management, comments marketing expert Brad Mager. “The book offers clear explanations of why it's so important to be aware of your online reputation and what you can do about it. It's a great starting point if you need to quickly get up to speed on what online reputation management is all about.”
Online Reputation Management: Corporate & Personal includes sections on both individual and corporate reputation management, tips for utilizing social media to create a positive online reputation, tracking your online reputation as well as numerous other topics. Sorensen points out that being conscious of one’s online reputation and knowing how to protect ourselves against damaging information helps us control the image we project to the world and puts our best foot forward.
The book is different from other online reputation references that stop at the theory and strategy point. Sorensen’s book offers practical how-to advice that can be easily applied to any situation – preventative and reparative.
“Knowing how to begin the process of benchmarking your online reputation can be mysterious, but effectively managing, preserving and even repairing it in the maverick online environment can seem insurmountable,” said Sorensen. “I see situations every day that could have easily been avoided or improved. I’m making this affordable guide widely available now because with online reputation management, if you wait until you’re in trouble, sometimes it’s just too late.”
This book also includes sections focusing on individuals and college students. While individuals may think that only corporations need to worry about their reputation, in today’s society everyone needs to keep tabs on what an online search reveals about them. “Today is the day you start caring about your online reputation,” said Sorensen. “The immediacy of our digital world brings opportunity and along with it an equal downside − Just as quickly as positive reputations can be made online they can be attacked, ruining a reputation or a business.”
Sorensen’s expertise and insights have been featured in the New York Times, and other national publications. His firm, Big Blue Robot, was created to improve and manage the online reputation for small companies, large corporations and their executives.
More About Don Sorensen
Sorensen presents frequently on both online reputation strategy and teaches preventative and reparative mechanics. His speaking engagements have included appearances at the Direct Selling Association, the National Conference on Student Assessment, the Association of Test Publishers, and the Apple Worldwide Developers Conference.
He founded Big Blue Robot following 25 years of marketing efforts where he worked with prestigious brands including Sony, LucasArts, Bank of America, Dreamworks, Hallmark, Microsoft, Intel and Panasonic. He also managed strategic relations with Hewlett-Packard, IBM, Intel, Netscape, Sun, AT&T, AOL, and Symantec while at Novell. He holds a Communications Degree from Brigham Young University and is a published academic author.
About Big Blue Robot
Founded in 2003, Big Blue Robot ( http://www.bigbluerobot.com ), helps corporations and high profile individuals improve their online reputations. The firm has developed state-of-the-art online reputation management strategies for companies doing business around the world, including USA, Germany, Canada, New Zealand, United Kingdom, United Arab Emirates, and France.
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