New York, NY (PRWEB) August 29, 2012
5StarControl has decided to disclose secrets on ways to protect a company’s brand. Reputation Management site 5Star Control pronounced that businesses may suffer unless they realize that their reputation is a company’s most valuable asset.
A company’s brand or reputation can hold the key ultimately to their success or failure. Word of mouth advertising can build a company up as quickly as it can tear it down. In the age of Yelp reviews, Tweets, and online marketing for local business a single negative review can cripple a business.
There are many reasons companies do not take into account how important it is to maintain a successful and positive online image. For many it is lack of budget, time or the personnel, and yet others simply don’t know where to start.
5Star Control recommends the following steps to businesses that have concerns over their company’s online image. First review where the company stands on Google, Yelp and other review sites. Start conversations and remember to start discussions, or respond to customers when coming across a bad Yelp review. Ask customers to help by providing feedback, and communicate often keeping a level head. There will always be some negative criticism, but the true measure of a company’s respect for their customers can be measured by how they react to criticism. Lastly, 5StarConrol recommends to their clients that they study the materials of marketing guru Frank Kern.
Most businesses can protect their brands alone, but not only is it time consuming it can also be an overwhelming task. This is why there are SEO companies out there willing to fill in the gaps by supporting social media reputations, as well as, providing mobile SEO services.
Protecting a company’s online image can take a lot of work, but with a few quick steps it is possible to see what the customer sees. 5StarControl recommends that a business take their online presence into account in all future marketing, and realize that there will be times that it is impossible to do it alone.
5StarControl is a forum covering small business articles regarding reputation management.