Reputation Management Firms on the Rise in Response to Market Demand

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Reputation Management site 5StarControl shines a light on how local internet businesses have a growing need for reputation management services.

5StarControl, a local business review website, has decided to issue an announcement about how the demands of managing local and small business online reputations has created new market growth with an upsurge of new reputation management companies. 5StarControl issued a statement that local businesses will be overjoyed with how the new reputation management market offers a growing selection of companies whose sole purpose is to protect their clients’ online business reputations.

Johnny Diaz wrote in his August 15, 2012 article on that the growing need of local businesses to protect their online reputations has led to the startup of many new reputation management firms. One reason he gives for the sudden influx is the growing popularity of social media networks like Facebook, Angie’s List, and Yelp which allow consumers to post online reviews of the products and services they have used. These reviews can greatly impact small business’ revenues, for good or ill, when they are read by other consumers looking for new products and services. New reputation management companies work to counteract any negative reviews by posting positive web content instead, and using other means to achieve a better online presence for their clients. Diaz further stated, “These Web rep specialists say good placement is key in making people look good.” Although there are no Google rules as against reputation management, a spokeswoman from Google stated, “Our mission is to help people find relevant information. So we don't condone reputation management campaigns that attempt to hide relevant information.”

5StarControl agrees that protecting a local business’ online reputation is important to the longevity of the business, and writes that local business marketing experts are stressing the importance of maintaining a good online reputation in order to get better placement in search results on popular search engine sites such as Google, Yahoo, and equivalent mobile internet browsers. An important part of managing small business online reputations is through the use of seo services for traditional access (i.e. computers and laptops), or mobile seo services for smartphones and tablets.

For local business owners that prefer to manage their online presence themselves, Diaz offers advice on how to best accomplish it, including monitoring online search results about your business, post positive content about yourself on social medial sites, and by being vigilant about responding to negative content quickly to minimize potential damage to your reputation. 5StarControl recommends establishing a Yelp account to better access consumer reviews and connect with potential customers by maintaining a positive profile.

Whether local business markets go with a professional online reputation management company, or follow a do-it-yourself approach, 5StarControl reports that due diligence in monitoring your online reputation early and frequently is the best way to generate positive web content, and get good placement on search engine results, which in turn can lead to increased foot traffic for local business markets.

5StarControl is a website about small business news regarding reputation management.

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