New York, NY (PRWEB) February 25, 2013
Reputation Changer, the #1 ranked online reputation management firm as rated by TopSEOs, has announced the formation of its National Accounts division. The National Accounts team is structured to address the particular needs of major government entities, Fortune 500 brands, and even large non-profit organizations—the kinds of sizable enterprises that are increasingly drawn to the services of Reputation Changer. The development of its National Accounts department heralds the next step in Reputation Changer’s ongoing evolution, and it also seeks to differentiate the company from any other agencies in the reputation management business.
“This says a couple of very important things about our company,” says Michael Zammuto, the President of Reputation Changer. “First, the inception of our National Accounts program is an indicator of Reputation Changer’s dramatic growth. Our company always served the online reputation management and branding needs of small enterprises and private citizens, but our largest growth last year was servicing Fortune 500 companies, colleges and universities, non-profits, and foreign and domestic governments. These large organizations have complex, particular needs—and Reputation Changer is able and ready to meet and exceed them.”
Indeed, Zammuto says the other big implication of its National Accounts program is that Reputation Changer knows and understands the needs of big corporations and major enterprises—because it works with these large-scale companies, day in and day out. “We have an entire team of content developers, account supervisors, and technicians who are trained to provide for the complicated needs of big companies and government entities,” Zammuto confirms.
“Because these are more complex organizations, they have more complex reputational challenges, reporting needs, approval processes, and are often in regulated industries,” continues Zammuto. “For example, larger companies tend to have more complex processes for the approval of marketing materials, especially when there are legal compliance issues to consider. Our National Accounts team is equipped to handle these complex scenarios, efficiently and professionally; we are already doing so for hundreds of large-scale clients.”
Zammuto also points out that many of these large companies, bringing their business to ReputationChanger.com, are not necessarily interested in online reputation management per se. “Not everything we do at Reputation Changer involves responding to PR crises or helping clients clean up their search listings, though to be sure, that remains a key component of our business,” comments Zammuto. “But we are the strategic partner to organizations building their brands. We offer a wide array of brand enhancement services, designed to the make the client’s brand the brand of choice among consumers.” Zammuto also notes that many large enterprises are now putting large portions of their marketing budgets into the brand-building services offered by Reputation Changer.
For Zammuto, the bottom line is that Reputation Changer understands large companies, and is more than adept at meeting their online branding and reputation defense needs. “For large companies, establishing a positive and authoritative online presence is both critically important, and also very difficult,” Zammuto explains. “We know that, we understand that, and we have a team in place that is ready to help our large-scale clients build stalwart online brands.”
Reputation Changer is accessible on the Web at http://www.reputationchanger.com.
Formed in 2009, Reputation Changer has grown to be known as the world’s leading online reputation management and monitoring company. Heralded by TopSEOs as the #1 company of its kind, Reputation Changer is esteemed for its standard-setting practices and innovations in the field of online reputation monitoring and repair. The company was built by a team of online marketing veterans, eager to provide individuals and brands with control over their online image; now led by President Michael Zammuto, ReputationChanger.com boasts an expansive team of SEO professionals, content developers, social marketing gurus, account executives, designers, and more. Reputation Changer’s client list includes Fortune 500 companies, small enterprises, elected officials, private citizens, and beyond.