New York, New York (PRWEB) May 03, 2013
Reputation Changer began servicing international clients in major Internet markets in 2010. As online research and value search listings continues to grow, the company reports seeing nearly a 500 percent year-over-year increase in inquiries from international clients. The company has been long heralded for the brand-enhancing and reputation-defending services it offers to celebrities, politicians, businesses, governmental and private citizens in the United States, Europe, Australia and select Asian locations. As such, ReputationChanger.com is increasingly well-equipped to render its services on a global scale.
“The Internet is global so we must be too. Our Fortune 100 clients were the first to push us there. Their reputation is global and so our coverage has to reflect that,” says the company’s president, Michael Zammuto. “Search engines outside the English speaking world offer unique challenges. We expanded our R&D to cover Africa and Latin America last year. So much of the online reputation management field involves original content creation, there are obviously some linguistic hurdles to clear, to say nothing of establishing a strong network of international PR agencies and news outlets. ReputationChanger.com stands virtually alone among the ORM firms capable of delivering results on an international scale.”
As ReputationChanger.com has amassed more and more international clients, the company has also expanded its translation services—facilities that now encompass 130 languages. “No matter which international markets or search engines we are talking about, ReputationChanger.com is prepared to deliver results,” Zammuto says.
Indeed, working with non-U.S. search engines is one of the biggest challenges that faces ORM agencies, but Zammuto says ReputationChanger.com offers expertise in working with search engine algorithms well beyond the U.S. sites of Google, Yahoo and Bing. “Our team has unparalleled knowledge of search engine crawling, indexing, and optimization in non-U.S. countries,” he says. “This is really something that separates our company from others in the field. Ranking for international and non-U.S. search engines has always been one of the greatest challenges facing ORM firms, but ReputationChanger.com has invested heavily in developing processes and strategies that offer results both at home and abroad. We understand how international search engines work, and we are ready and able to custom-tailor our strategies accordingly.”
Even its understanding of local customs and regulations is something that sets ReputationChanger.com apart. “We have developed a working knowledge of how to approach ORM campaigns in nations across the world,” Zammuto states. “For example, even something as seemingly simple as purchasing online domain names can vary greatly from one country to the next. ReputationChanger.com has the authority to assist clients in operating truly globe-spanning campaigns, or to focus campaigns in any specific regional market.”
Its search engine know-how is not the only sign of ReputationChanger.com’s commitment to offering international results or to serving non-U.S. businesses. The company has recently expanded its hours so that its campaign strategists and account managers can connect with clients in any time zone. ReputationChanger.com even offers customer service through a convenient UK telephone number, benefitting non-U.S. clients.
“ReputationChanger.com has dramatically expanded its international focus in recent months, but we’re not finished yet,” Zammuto concludes. “Even now we are looking to add many expats to our team, to help us develop a truly global presence and a cross-cultural perspective on online reputation monitoring and management.”
ReputationChanger.com is a foremost name in the online reputation management industry, offering clients both domestic and international with the resources needed to seize control of the way they are presented online.
ReputationChanger.com was founded and launched in 2009 by a team of direct response marketing professionals, united behind a passion for providing companies and individuals with greater control over their online reputations. The agency stays true to that vision to this day, but has expanded significantly in recent years; it now operates multiple offices across the company and employees a vast team of committed ORM professionals, among them SEO technicians, content marketing aces, and social media specialists. ReputationChanger.com offers its services to clients both domestic and abroad, among them Fortune 100 companies and small business start-ups; celebrities, political figures, and government bodies; colleges and universities; and private individuals.