For Healthcare Industry, Reputation Management is Vital

Share Article

More and more hospitals and medical practices are coming to understand the vital importance of online reputation management—including the kinds of online reputation management services offered by

Within the healthcare industry, reputation is vital. The reputation of a hospital or medical practice not only serves to bring in new patients, but also doctors, donors, and more. According to a leading industry publication, more and more medical providers are coming to understand the importance that reputation plays—and the urgency of online reputation management, in particular. The article, meant to provide practical tips for hospitals and medical offices zealous for protecting their image, notes that the days of doctors and hospital administrators controlling their own reputations are gone—“social media has seen to that.” The article goes on to admonish hospitals to “engage in online dialogue,” an exhortation that has won the attention of leading reputation management firm

Known as one of the truly pioneering companies in the reputation management industry, has responded to the article with a new press statement. “It is absolutely true that hospitals need to engage in online reputation management,” says company CEO Cliff Stein. “Hospitals build their business based, to a large extent, on word of mouth, which makes reputation defense a matter of tremendous urgency. For hospitals that receive donations, online reputation management is even more crucial, as a single negative Google listing can send potential donors scurrying.”

The CEO notes that reputation defense is hardly just for hospitals. “Smaller medical practices need this, as well, including general medical and dental practices,” Stein affirms. “There are so many websites out there now where patients can write reviews of their medical caregivers. If a physician receives too many scathing reviews, the entire practice can really suffer.”

Stein says that the healthcare industry’s increased need for reputation management services stems from broader trends. “More and more, the Internet is shaping consumer behavior,” he observes. “No matter what industry you are in, you can bet that consumers are doing their homework, Googling your products and services on the Web—even if you’re offering services as foundational as medical care.”

For members of the medical profession, Stein says that online reputation is a particularly big deal. “ has worked with many doctors whose names have been sullied on the Web—either through negative reviews or through erroneous claims of malpractice,” Stein continues. “What we have found is that the damage done by these online listings can be devastating. Patients Google their doctors, especially new doctors, to ensure they are receiving the very best in care. If Google only turns up terrible reviews or defamatory posts, it is the easiest thing in the world for patients to keep searching until they find a different doctor, with better online listings.”

Negative online reviews cannot be erased or undone, Stein says, no matter how badly they affect a hospital, a doctor’s office, or a private physician. What companies like offer is the chance for medical providers to gain greater control over the online dialogue, and to effectively manage the way they are portrayed on the Internet.

“ cannot remove bad reviews, but we can help hospitals and medical practices suppress bad reviews,” Stein says. “We can help clients bury unwanted online listings under a mountain of positive content, pushing those negative reviews out of the way and rendering them non-issues.” Stein notes that his company has worked with a variety of doctors and medical practices, in addition to many small businesses, political figures, and even Fortune 500 brands.


Pioneering reputation management firm was founded in 2009 by an elite team of world-class SEO, marketing, and business veterans, brought together by their vision for helping companies and individuals take control of their online reputation. Since then, the company has come to be regarded as one of the most influential and innovative forces in the reputation defense business, celebrated for its pioneering use of the most advanced technology, as well as its savvy implementation of the most effective content development and SEO strategies.’s team works around the clock to provide extensive and effective reputation management strategies to its clients, which have included a variety of small and large businesses, such as medical practices, hotels, advertising firms, and even Fortune 500 brands.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cliff Stein
Reputation Changer LLC
Email >