“The SERPsecure concept views the search engine results much like Canal Street in New York City during the 80s and early 90s.
Plano, Tx (PRWEB) May 13, 2010
The rise of the global economy coupled with the international accessibility of the World Wide Web has created countless opportunities for individuals and businesses. This same phenomenon has spawned an uptick in international criminal activity, particularly in the realm of selling counterfeit items directly to consumers through slick and professional looking websites that rank well in major search engines like Google, Yahoo and Bing. It is estimated that more than $100 million worth of counterfeit goods are sold to consumers each month through sites found in the major search engines.
In order to assist luxury brands and others affected by the growing promotion of counterfeit goods through the search engines, noted reputation management experts WrightIMC and online anti-counterfeiting leader IPCybercrime have teamed up to create SERPsecure. SERPsecure is the first search engine results anti-counterfeiting service dedicated to helping companies control the search engine results appearing when consumers type branded and non-branded keyword phrases into the major search engines.
The name SERPsecure comes from the search engine marketing industry term “Search Engine Results Pages” or SERPs. SERPs are the pages that appear in a major search engine after a user enters a query.
“WrightIMC has been helping individuals and companies protect their reputation online for a number of years now,” said Tony Wright, CEO and Founder of WrightIMC. “We know what it takes to push negative and false listings off the front page of the major search engines and replace them with positive content.”
Rob Holmes, CEO of IPCybercrime and the world’s foremost expert in anti-counterfeiting online, said that he and Wright came up with the SERPsecure concept after meeting at an industry event several years ago.
“At IPCybercrime we deal with anti-counterfeiting all the time – but it’s always been somewhat of a whack-a-mole game. We take one site down and another one pops back up,” said Holmes. “The SERPsecure concept views the search engine results much like Canal Street in New York City during the 80s and early 90s. Back then, if you wanted counterfeit items like knock-off handbags or sunglasses, you went to Canal street. Today it’s hard to find counterfeit items there because the luxury brands took an interest in cleaning up the street. We want to clean up the SERPs – and using a combination of search engine reputation management techniques, established online anti-counterfeiting tactics and legal expertise, we can help brands take control of their SERPs.”
SERPsecure is currently in negotiation with several major luxury brands for their services and is interested in talking with other companies who have been affected by online criminal activity and are interested in controlling their branded and non-branded SERPs.
About SERPsecure, LLC
Based in Plano, Texas, SERPsecure, LLC is a partnership between online reputation management experts WrightIMC and online anti-counterfeiting leader IPCybercrime. The company uses a combination of search engine reputation management techniques, established online counterfeiting tactics and legal expertise to help brands take control of both branded and non-branded Search Engine Results Pages, or SERPs. By taking control of the SERPs, brands can significantly reduce the number of counterfeit and unauthorized items sold online.
Founded in 2001, IPCybercrime is a full-sevice Intellectual Property investigation firm specializing in anti-counterfeiting strategies for major brand owners. Formerly of Beverly Hills, CA their corporate headquarters are now located in the Dallas, TX area. Their investigations have led to many of the most ground-breaking cases in their industry and have led to tens of thousands of seizures worldwide and hundreds of millions of dollars in judgments. The company is owned and run by second-generation trademark investigators who are passionate about IP rights. Their services range from undercover buys and basic internet investigations to high-level profiling and brand protection strategy and training.
Based in Plano, Texas, a suburb of the Dallas Metroplex, WrightIMC is a full-service interactive marketing consultancy founded in 2007. The firm specializes in search engine optimization, pay-per-click management, online and offline brand reputation management, social media marketing, viral video production and optimization and Website design. From finding the perfect person to embed in your company as a social media strategist, helping you discover why that one keyword just won’t rank in Google or bringing in one of the world’s most well known creative directors to conceptualize your viral video – yea, we do that, and a lot more. So we’re part consultancy, part turn-key solution provider, part staffing agency and full-time results producer. That’s what makes us unique.