Rise of a Humane Society Rescue Dog, a Once Forgotten Dog Goes from Animal Shelter Cold to Super Bowl Gold

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Sasha the rescue dog's performance in Doritos® commercial contest entry by Endi Entertainment propels her “Good Doggie” video into the Top 10 on the 2012 "Crash The Super Bowl" website.

Sasha the rescue dog from the "Good Doggie" Super Bowl Commercial

Sasha the "Good Doggie" actress

We're really excited about what's happening with the video, said Dunn, but it's more valuable that Sasha's life has brought attention to the urgent need for dog adoption.

Sasha, an abandoned dog spending her days at the Humane Society, didn't seem to have much chance of being rescued. She was past the cute puppy stage, and as animals get older, the odds of being put to sleep increase dramatically. Nobody would have guessed that Sasha would go from the lonely shelter life to potentially being seen by more than 100 million viewers, starring in "Good Doggie," a TV commercial shot by Endi Entertainment for the 2012 Doritos® Crash The Super Bowl contest.

How did she get there? Sasha's adoptive parents answered a casting call for a "very special dog" put out by Endi Entertainment director De Veau Dunn and producer Nicholas George for "Good Doggie." Not only did Sasha have the body language of a pro, she seemed to enjoy holding a Doritos bag in her mouth. Sasha also loved to engage in paw play and could intensely stare down the bad-guy, human actor as if she were Clint Eastwood in a classic Western. Sasha won the part, along with the hearts of the production crew.

In her new gig as an actress, Sasha lights up what has become one of Doritos' strongest 2012 Super Bowl commercial contenders. So far "Good Doggie" has made the top 10 most-viewed videos out of nearly 4000 on the Crash The Super Bowl website.

"We're really excited about what's happening with the video," said Dunn, "but it's more valuable that Sasha's life has brought attention to the urgent need for dog adoption. There are a lot of dogs and cats that don't get rescued, especially if they're not puppies or kittens anymore. They really need our help."

A group of animal adoption supporters have asked permission to publish Sasha’s story on their site, http://www.SaveaDogDay.org/ featuring Sasha as “spokes-dog.” It introduces the Save a Dog Day organization, which is dedicated to publicizing the success of rescue dogs and the animal lovers who support them. Save a Dog Day’s main goal is to establish a national day of recognition dedicated to supporting animal rescue programs, encouraging volunteering at animal shelters and the humane society, as well as bringing awareness to this growing problem.

The question is, will the rescued “underdog” Sasha go from the animal shelter cold to Super Bowl gold in this years Crash the Super Bowl competition? That will ultimately be up to the judges and the public. You can watch the "Good Doggie" commercial and leave comments supporting Sasha and her performance by visiting this link: http://www.crashthesuperbowl.com/#/gallery?video=11336 or searching the Crash The Super Bowl site by views or titles for "Good Doggie."

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Ninda Rungwisai
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