The fascinating behind-the-scenes story of Research in Motion – how is started, how it succeeded and how it is changing the world.
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(PRWeb UK) May 21, 2010
The BlackBerry has revolutionized not only the way people do business, but also the way people communicate. Invented by a once-small Canadian company, Research in Motion, it now garners over a million new subscribers every month, in over 150 countries. This is the fascinating behind-the-scenes story of Research in Motion – how is started, how it succeeded and how it is changing the world.
For busy executives it is a crucial business tool, enabling one to be on email anywhere, any time. For the younger generation, in their twenties and teens, a Blackberry has become a must-have style accessory to rival the iPod or iPhone. Barack Obama refused to give up his on becoming President of the USA. It has even spawned a nickname, “Crackberry”, to mock those users so wedded to their device that they must check it obsessively, and a new form of repetitive strain injury, where chronic over-users develop intense pain in both thumbs.
With thousands of hours of interviews with people close to the company, including unprecedented access to company founders Jim Balsillie & Mike Lazaridis (they have written the foreword), award-winning business writer Rod McQueen has crafted an arresting narrative telling this incredible story.
Rod McQueen is a technology and business journalist based in Canada.
"Blackberry: The Inside Story of Research in Motion" is published by Aurum Press on 14th
June 2010 at £20.
For further information or to arrange an interview with the author, please contact Liz Somers on Tel: 0207 284 7181 or liz.somers(at)aurumpress(dot)co(dot)uk.