Manhattan Beach, Calif. (PRWEB) November 4, 2010
SocioCultural Research Consultants, LLC (SCRC), developers of EthnoNotes and innovators of social science research methodology, proudly announces the release of Dedoose for qualitative and mixed methods research.
Dedoose is quite simply the most powerful, easy to use, fun to learn, and inexpensive solution for individuals and collaborative teams engaged in sophisticated cutting edge qualitative and mixed methods social science research. Dedoose provides a full range of features for qualitative data management and analysis and their seamless integration with quantitative data for truly mixed method data analysis.
Dedoose offers marketing and academic social science researchers the tools to systematically manage qualitative research data from interviews, observations, focus groups, blogs, texts, and tweets, and blend these qualitative data with quantitative data from surveys questionnaires and tests. Dedoose makes creating and coding your qualitative excerpts from text easy—define the excerpt and code with a simple double-click or drag and drop. From there, Dedoose facilitates a quick extraction of valid and useful information through the automatic generation of informative and presentation-ready graphics. The graphics allow researchers to find patterns in these interactive visualizations and quickly drill in to discover the deep underlying meaning that the graphs, tables, and plots reveal.
‘Our company is a real David and Goliath story…’ says SCRC President and Co-Founder Dr. Eli Lieber of UCLA’s Center for Culture and Health, ‘…we started out just building a tool for our own research, because the major players in the area like NVivo, Atlas.ti, and MAXQDA, just weren’t meeting the requirements of the research we were involved in nor that of the teams around the country we work with. We quickly learned that, like us, other people wanted many basic tools for qualitative data (e.g., excerpting, coding, searching, summarizing, retrieving, and then exporting the results back into easily used formats), but they wanted the tools to be easier to use and they wanted to fully integrate quantitative data. Further, many of these researchers were working collaboratively with sometimes large and geographically distributed teams, so the cost and inefficiency of other technology options was a huge obstacle. EthnoNotes, our first product, was a good start, served its purpose, and has many satisfied users, but Dedoose really blows it away. Tom Weisner [the other SCRC, Co-Founder] and I love being involved with the advancement of strategies and tools for qualitative and mixed method research and data analysis. Further, we are thrilled with the whole SaSS [software as a service] model and what Dedoose is able to deliver to our users—whole teams working together via their browsers, in real time, simultaneously, from any location, and at such low cost. While it’s hard to get the idea across when we describe Dedoose , we hear the most rewarding things when people see it in action (at Dedoose.com)
U.S.-based RIA developers lead the world in online user experience and is an excellent example of where that reputation comes from. Dedoose’s clean and intuitive interface, ease-of-use, shallow learning curve, collaboration features, and analytic toolset will greatly enhance research team efficiency and the quality of results. Taking advantage of the latest Adobe Flex platform and cutting edge Internet data visualization tools, the SCRC technology division has raised the bar for online data management and analysis and user experience. Dedoose makes it easy to integrate a range of data types and research team inputs and quickly generate informative and actionable results by leveraging a range of visual tools such as dashboards, graphs, tables, and plots.
SocioCultural Research Consultants, LLC (SCRC) is a privately held company in the Los Angeles area established in 2006. SCRC was created to develop and distribute Dedoose and to provide top-rate social science research consulting services to academia and private industry. Signing up for Dedoose is free for a one-month trial, and very affordable at less than $11 a month thereafter—far below the costs of other comparable software.