There’s a very small learning curve” notes designer Patrick Morrow. “Our goal has been to find the perfect balance between flexibility and ease-of-use.
San Francisco, CA (PRWEB) September 1, 2010
RefineryHQ is based on a Twitter-like premise that does away with the need for complex templates. By customizing the background image, adding a logo, and selecting fonts and colors it is easy to create a one-of-a kind business website.
Unlike most website creation tools, RefineryHQ doesn’t rely on a large library of templates. “When I go to a website and the first thing I have to do is choose one of several hundred or several thousand templates, I immediately feel overwhelmed,” says Co-Founder, Barry Harrison. “This is exactly what we don’t want to do to our customers. We respect their time.”
Designed for non-technical people, RefineryHQ allows users to create and manage web pages, insert and format content, and upload their own images and documents. “There’s a very small learning curve” notes lead designer Patrick Morrow. “Our goal has been to find the perfect balance between flexibility and ease-of-use.”
Everything small business users need to get started is already included in RefineryHQ. Technical Director David Jones points to the built-in contact form with customizable auto-reply messages. “When visitors send an inquiry, they immediately get a reply from the site owner, who receives notification and can follow-up. It’s all stored on the website, organized and accessible.”
RefineryHQ makes Search Engine Optimization (SEO) easy with customizable browser titles and meta descriptions, another “must” for small business websites.
Fewer than half of small businesses in the U.S. have a website (Nielsen 2009). By focusing on simplicity and speed, RefineryHQ is bridging the gap between how small business owners use the web personally and how they can tap in to the power of the web to market their businesses more effectively.
A 2-minute demo video provides a concise overview. Users can try RefineryHQ free for 30 days, after which it costs only $9.95/month. There's no long-term contract. Visit refineryhq.com to watch the video and sign up for a free trial website.
RefineryHQ is a project of Resolve Digital, a San Francisco web design and Ruby on Rails application development firm.