Resort Rentals of Hilton Head Island & PDC Raise the Bar for Integrated Vacation Rental Marketing

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Gerard Mahieu and Christine Damas, owners of Resort Rentals of Hilton Head Island, are pleased to announce their State-of-the-Art Integrated Vacation Rental Marketing Platform, implemented by PDC and built around the company’s redeveloped website http://www.hhivacations.com

www.hhivacations.com - New Homepage Screenshot

With the recent popularity explosion of Facebook, Twitter, YouTube, Flickr and other social channels, it was the perfect time to incorporate the totally Integrated Social Media Marketing Platform developed by PDC into our marketing strategy.

Gerard Mahieu and Christine Damas, owners of Resort Rentals of Hilton Head Island, are pleased to announce their State-of-the-Art Integrated Vacation Rental Marketing Platform, implemented by PDC and built around the company’s redeveloped website http://www.hhivacations.com.

“As with everything in this digital age, there is constant change and it was time for a facelift on our already highly-optimized website. With the recent popularity explosion of Facebook, Twitter, YouTube, Flickr and other social channels, it was the perfect time to incorporate the totally Integrated Social Media Marketing Platform developed by PDC into our marketing strategy” said Mark Westbrook, General Manager.

Gerard Mahieu adds, “The redeveloped website will better tell our story and be even easier for our guests and owners to navigate. Through our Social Media presence, our former and future guests have the opportunity to know our company better and we will have the ability to better serve their ever-growing vacation needs”.

The already-established Resort Rentals of Hilton Head Island brand is benefiting now through company branded social channels on Facebook, YouTube, Twitter, Flickr, Picasa and Panoramio, complemented by innovative social interaction strategies through social contests hosted and integrated in the company’s website.

Along with the vacation rental industry-standard features such as online availability-search and booking, dynamic photo galleries, online videos, and electronic brochures, the newly redeveloped website incorporates unique features like online promotional booking incentives using promotion codes. Online guest accounts allow vacation rental guests to check the status of their reservations and to access their reservation history, including payments, costs, or rental agreement status. Stand-alone social sharing tools and plug-ins have been implemented on every individual web page to help online visitors share the website’s pages easily.

An entirely separate Rental Management section for property owners shopping for a management company has been created to cater to their needs, without disrupting their research with vacationer-oriented information and navigation items.

“We are very proud of our newest Vacation Rental Marketing products and extremely excited to see outstanding results just a few days after launch” said Richard Neste, Executive in Charge of PDC. “As always, our team of innovative, passionate internet marketers and web developers produced and executed a unique platform for the Vacation Rental Industry which benefits enormously not only the vacation rental management companies which choose to implement it, but also the guests, future guests, property owners, and ultimately the search engines, which react in a very positive manner to all the changes and features implemented and optimized, not only on the website but also on every branded channel of Resort Rentals of Hilton Head Island.”

As the first company on Hilton Head Island who implemented Online Bookings on their website back in 2001, and the first company who marketed through the web to French-, German- and Spanish-speaking markets starting in 2007, Resort Rentals is again the first to embrace the most innovative Social Integrated Web Marketing Strategies available today.

About Resort Rentals

Resort Rentals of Hilton Head Island is an independent family-owned vacation property-management company. Locally owned and run by an experienced staff that all live in the Hilton Head area, the company strives to keep property owners happy and provide guests with a dream vacation. Opened in 1958 as Lancaster Resort Rentals, the company changed its name to Resort Rentals of Hilton Head Island in 1999 and has experienced continual growth. Mark Westbrook has been the Broker-in-Charge since the mid-1980s. Owners Gerard Mahieu and Christine Damas (originally from France and with backgrounds in advertising) continue the company’s expansion into international markets. For more information visit: http://www.hhivacations.com

About PDC

Performance Development Corporation is a specialty internet marketing and software development firm that excels in web development, branding, organic search engine optimization and integrated social media campaigns for the vacation rental and resort industry. Formed by acknowledged marketing experts who have managed campaigns for some of the world’s most-recognized brands, PDC delivers an exponentially increased ROI for all its partners through the implementation of its proprietary SEVM ® (Search Engine Vacation Marketing) technology. PDC’s mission is to develop true marketing partnerships with select companies looking for quality leads, exceptional branding, outstanding exposure of their services and a very high conversion rate and return on investment. For more information visit us at http://www.performancedevcorp.com.

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