Leading Analyst Firm and Kinaxis Discuss Response Management on Supply and Demand Chain Executive Podcast

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Podcast explores the fundamental concepts of Response Management and the industry trends that are driving the need for this distinct class of capabilities.

Response Management: Next Wave of Supply Chain Innovation?

Kinaxis™ Inc., the global leader in Response Management solutions that provide supply chain visibility and coordinated response to change for manufacturing and fulfillment organizations, recently participated in a podcast interview with Stephen Hochman, research director at AMR Research, in view of his May 2007 report entitled "Response Management: Next Wave of Supply Chain Innovation?"

Interviewing Stephen Hochman and Randy Littleson, vice president of marketing at Kinaxis, Supply and Demand Chain Executive (SDCE) Editor Andrew K. Reese explores the fundamental concepts of Response Management and the industry trends that are driving the need for this distinct class of capabilities.

In the 25-minute podcast, the trio discusses how in a business environment of increasing complexity, competition and risk, demand-driven leaders must look beyond supply chain planning systems to complementary competencies that enable rapid, collaborative resolution to ever-present volatility.

Swift and intelligent response is the new basis of competition, in which traditional solutions fall short in facilitating, given the dynamism and intricacy of today's multi-enterprise, global supply chain networks. Response Management addresses the fierce need for effective "in-the-moment" decision making.

As discussed in more detail on the podcast, companies that are adopting Response Management solutions are witnessing substantial business breakthroughs based on the collaborative nature of their resolution process and the speed and accuracy of their response.

"Our customers experience benefits both to the top and bottom line," says Littleson when speaking of the Kinaxis RapidResponse solution. "Most supply chain organizations have been very bottom line focused - very cost conscious. Customers have seen significant improvements in inventory for example. In terms of the top line - customer satisfaction, the ability to win new bids, the ability to retain customers - is an area of increasing focus whereby a company's ability to be responsive is a very significant factor."

This SDCE podcast can be found at http://www.sdcexec.com/interactive/

About Kinaxis
Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply and fulfillment networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line manufacturing and fulfillment teams to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon, Solectron and Benchmark Electronics use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at http://www.kinaxis.com or the company's blog at blog.kinaxis.com.

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LORI SMITH
Kinaxis
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