Responsive Website Sets Monthly Traffic Record in March

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Web retailer Medelita sees 121% increase in visitors since implementing responsive design

responsive design

Responsive design websites serve the same content to all devices

In our experience, mobile shoppers have very short attention spans and it’s our goal to provide them with the fastest shopping experience possible from browsing to checkout.

Responsive website design has seen rapid adoption among e-commerce web design teams as it provides retailers with the ability to serve customers on any internet browsing device (i.e. smart phone vs. desktop) without having to develop a mobile app or a separate website for mobile users. Medelita® recently took advantage of this method, and over the last 12 months has watched as mobile traffic to its website at http://www.medelita.com increased over 400% year over year since 2013.

While a responsive site has clear benefits to web merchants, it has been Medelita customers that have seen the most dramatic benefit, as the amount of transactions conducted via mobile phone on the website have increased from just 13 transactions a month to an average of 70 transactions a month in just one year. Revenue over the same period on mobile transactions has increased over 600% year over year.

This year, the company expects to see a similar jump in mobile sales as it makes plans to optimize the site even further. Company CMO and design lead, Dan Stepchew, highlighted some key new initiatives, “We’re so encouraged by these numbers that it only makes sense to ramp up our mobile optimization efforts. We plan on taking more steps to make up for losses in website ‘page load speed’ that are inherit with responsive design. We also plan on honing in on exactly what a mobile shopper does when they come to our site and cut out all of the rest. In our experience, mobile shoppers have very short attention spans and it’s our goal to provide them with the fastest shopping experience possible from browsing to checkout.”

All versions of the website can be reached via mobile phone, tablet, or desktop by visiting http://www.medelita.com. Please contact contact.us(at)medelita(dot)com for more information.

About Medelita
Medelita is redefining the way healthcare professionals present themselves at work. Combining innovative, certified, performance fabric technology with sophisticated designs and hand-tailored workmanship, Medelita offers the most refined, comfortable and functional gender specific lab coats and physician scrubs available. Exquisite detailing and traditional sizing ensure flattering shaping, an unsurpassed professional appearance and a vastly improved fit. Quality is so exceptional, the company provides a One Year Guarantee – which is unmatched by any other medical apparel manufacturer in the industry. For more information, visit the Medelita website at http://www.medelita.com or call 877.987.7979.

Contact:
Joe Francisco
Medelita
1046 Calle Recodo, Suite D
San Clemente, CA 92673
877.987.7979
joe(at)medelita(dot)com
http://www.medelita.com

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Dan Stepchew
Medelita
+1 (949) 542-4100 Ext: 211
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Joe Francisco
Medelita
(949) 542-4100 210
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