Fresh City and CrunchTime! Information Systems Celebrate Ten Years of Partnership

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Leading Back Office Solutions Provider and Growing Fast-Casual Restaurant Concept Mark Ten Years of Partnership

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They were the first restaurant chain in the industry to implement a web-based back office solution. We have worked very hard to meet the changing needs of their business over the past ten years, and we are fully committed to ten more years of innovation and success. They are terrific business partners.

CrunchTime! Information Systems, a global leader in enterprise restaurant back office solutions, and Fresh City, operators of Fresh City Restaurants, marked their ten year anniversary as business partners.

Fresh City, a growing fast-casual concept, is recognized and respected for their innovative menu and commitment to fresh healthy foods. Ten years ago the company was operating a small group of restaurants throughout the Northeast and was solely focused on operating the restaurants and building the brand. At the time, they identified the need to implement a stable and scalable IT infrastructure that would support them in executing their business plans without compromise.

At that critical juncture Bruce and Larry Reinstein, the founders of Fresh City turned to CrunchTime! Information Systems, a technology company that provided a 100% web-based enterprise back office solution. "The solution that CrunchTime! was offering was developed by restaurant people for restaurant people. They worked very hard to understand our business and the challenges we faced. They provided a solution that enabled us to centralize management and simplify in-store operations while providing critical data to our management team. It has been incredible watching the CrunchTime! product mature and develop over the past 10 years, and we recognize that they have been an important part of our business at every step of the way. We are ideally positioned as we begin the next phase of growth for our company" said Larry Reinstein, the CEO at Fresh City.

CrunchTime! offers an integrated suite of tools that allow multi-unit restaurant companies to effectively manage their restaurant & supply chain operations, drive food and labor cost savings, and gain incisive perspective on enterprise-wide performance. The web-based, fully hosted solution provides centralized control of all elements of restaurant operations in real-time.

"We appreciate the confidence that the team at Fresh City placed in us ten years ago" said Bill Bellissimo, President and Founder of CrunchTime! Information Systems. "They were the first restaurant chain in the industry to implement a web-based back office solution. We have worked very hard to meet the changing needs of their business over the past ten years, and we are fully committed to ten more years of innovation and success. They are terrific business partners."

About CrunchTime! Information Systems:
CrunchTime! Information Systems is a leading provider of enterprise solutions for the restaurant and hospitality industries. CrunchTime!'s customers include multi-unit restaurants, cruise lines, hotels and food service management companies around the world. The CrunchTime! solution helps customers reduce food & beverage costs, drive labor efficiencies, and better manage the quality and consistency of their food service operations. For more information, visit CrunchTime!'s web site at http://www.crunchtime.com.

About Fresh City:
Fresh City was created in 1998 and is an emerging player in the rapidly expanding fast casual segment of the restaurant industry. There are presently 18 company and franchised restaurants located in the North East with new units opening in Virginia and Maryland in 2008 and 2009.
Fresh City is the daily eatery of choice offering a wide variety of menu selections freshly prepared with innovative and traditional flavors customized for each guests' personal lifestyle. Featuring a full trans-fat free menu, entrees include stir fry dishes, salads, burritos, hot and cold wraps, as well as smoothies, available for dining in our comfortable setting, or for pick-up and catering. Fresh City's headquarters are located in Needham, Massachusetts (http://www.freshcity.com)

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Karen Kipman
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