This is a customized society with people who are inundated with marketing messages everyday. Your marketing message has to be specific, relevant, and valuable.
Kansas City, MO (PRWEB) July 27, 2007
Restaurantpartner.com, a new membership based website launched June 25th, offers restaurants and foodservice professionals a one-of-a-kind, self serve marketing office and resource center. Members receive immediate access to online marketing tools, information resources, and national account pricing on business services from a network of preferred service providers.
The Restaurantpartner.com Marketing Office brings the power of a professional marketing department right to a member's computer. It allows members to create their own custom direct marketing campaigns through an online Direct Mail Center and Email Builder. Both tools feature a user friendly design tool, hundreds of professionally designed templates as well as targeted mailing lists and a daily new resident / new business mailing program. Also available are print ready marketing materials, such as door hangers, table tents, flyers, comment cards, sales letters, and other promotional material in the online Print Shop. Finally, the Marketing Office features a personal marketing calendar allowing members to schedule marketing activities, assign and communicate tasks, track campaign results, and identify over 350 marketing opportunity dates.
Adrian Hembree, Vice President of New York Pizzeria, a 20 unit,fast casual pizza and Italian concept based out of Houston, TX had this to say about Restaurantpartner.com: "I found the tools and information on restaurantpartner.com to be extremely helpful, especially the Market Analysis and Consumer Intelligence reports. It's invaluable information we simply can't get anywhere else at that price."
Before members of Restaurantpartner.com start a marketing campaign, they can utilize customized Market Analysis and Consumer Intelligence Reports. What this means is that unlike other reports based just on zip code, these are customized to a selected radius around your business address and utilized for targeted direct marketing, promotions, site selection and determining what menu items best fit a surrounding market.
According to Restaurantpartner.com, the key to marketing is "targeting, interacting and measuring". It allows you to tailor messages to specific consumers or consumer groups and measure the success of the marketing campaign.
"This is a customized society with people who are inundated with marketing messages everyday. Your marketing message has to be specific, relevant, and valuable." According to Monty Lockyear, founder of Restaurantpartner.com, "I have seen too many restaurants do the same old marketing and get the same results. They either do what an advertising rep tells them they should do or they send out mass mailings and hope some stick. There is usually little emphasis put on targeting, testing, and measurement. With Restaurantpartner.com members can easily direct their own targeted marketing campaigns, from beginning to end, and measure their success along the way."
In addition to marketing tools, members can also utilize the Resource Center for information on marketing, finance, human resources, menu development, technology, and food cost control. They will also find a complete selection of business calculators, a detailed marketing glossary and downloads that include business forms, manuals, spreadsheets, white papers and informative power point presentations.
The final business tool provided by Restaurantpartner.com is the Restaurant Alliance. This service offers members national account pricing and exclusive discounts on a variety of business services such as credit card processing, a gift and loyalty card program, menu design, pos systems, financing and much more.
For a one time registration fee of $29.95, and a monthly fee of $6.95 members will receive immediate access to all the benefits of Restaurantpartner.com, and a free subscription to PMQ Pizza Magazine, a free website analysis courtesy of Silver Stream Marketing, and free PCI (Payment Card Industry) compliance scan and consultation courtesy of BankCard Central .
For more information please visit their website at http://www.Restaurantpartner.com.
Restaurantpartner.com offers restaurants and foodservice professionals with online marketing tools, business building resources and national account pricing from a network of preferred service providers. Their proprietary online Marketing Office provides restaurants, and companies servicing restaurants, with powerful marketing tools tailored specifically to the foodservice industry. Restaurantpartner.com is owned by Lockyear Holdings, LLC, and exclusively marketed by Silver Stream Marketing, both based in Kansas City, Missouri.
Silver Stream Marketing